12 Digital Marketing Tips For Small Business

Digital marketing is essential for all businesses, regardless of whether you own an ecommerce store or a brick-and-mortar shop. It’s becoming more important than ever for business owners to invest in digital marketing strategies in order to promote their brands, remain competitive, and take advantage of social media platforms and other technologies. You may be a busy entrepreneur and wonder where to begin with this small business marketing. We are here to help. We have compiled 12 top digital marketing tips, with advice from industry professionals.

Small Business Digital Marketing Tips

It can be hard to create a digital marketing strategy. After all, there are so many facets to the internet world. However, it’s important to keep in mind that not all areas of digital marketing need to be covered by your business. It’s likely that you will be more successful if you focus on a few strategies, especially if you’re just starting your business. These digital marketing tips can help you promote your business online, regardless of whether you are a business owner, a startup, or an established company.

1. Mobile optimization of your website

Mobile marketing is more important than ever. More consumers are browsing the web and shopping on their mobile devices. Even though investing in mobile-specific digital marketing can be costly, especially for those just beginning in the field, it’s worth taking the first step to ensure that your website is mobile-friendly. Squarespace and Wax are two of the most popular website builders. Big Commerce platforms like Shopify or Big Commerce also do the hard work. These templates and themes are often mobile-friendly. You just need to ensure you are using one of these templates. As you create or modify your website, make sure you check how it looks and functions on a mobile device. This is a great digital marketing tip for those who have already paid for a web builder or eCommerce platform. If you wish to purchase a premium theme or use other tools that are not included, you will only need to pay an additional amount.

2. Make a Google My Business Listing

A “Google My Business” listing is one of the most simple and free digital marketing tips that we can share. You can search Google for a business to see if you don’t know what this listing is. You can see that the listing on the right-hand side contains basic information about the business including its address, hours and a link to the site. A Google My Business listing is a great way to give current or potential customers important information about your business. You can edit your listing by claiming your existing listing or creating one for your company. Once your listing is complete, you now have a long-lasting digital marketing strategy through Google. Don’t forget to update your listing if you change any information about your business. You can actually refer to our guide to find out more about optimizing your Google My Business Listing.

3. Digital marketing requires you to understand your customers and target audience.

You probably know that understanding your customers is key to marketing. What are their likes and dislikes? What are their responses? The same principle applies for digital marketing. To create a digital marketing strategy that works, you need to not only understand your customers but also know who your customers are online. Your target audience for digital marketing may be different from your target audience in direct mail or word-of-mouth marketing.

For example, if your local brewery also ships and distributes across the country, your digital marketing efforts may be more focused on reaching the people you can’t reach with brick-and-mortar locations. This is where you will need to identify your non-local target audience, determine which strategies are most likely to reach them, and encourage them to interact with your business. Your audiences may overlap depending on the business you run. However, it is important to remember that different customers use different platforms. The audience you are trying to reach via Instagram might not be the same one that you’re targeting through email. Therefore, you will need to research and adjust your strategies accordingly.

4. Invest in local marketing.

Let’s jump to our last tip: If your business is located in a specific market, you will want to use digital marketing strategies that appeal to and relate to this audience. You can claim your Google My Business listing and make changes to it on other search directories like Yelp or Bing Places for Business. You can also consider other local SEO strategies such as:

  • Create Google or social media ads that target your area.
  • In your area, implement a direct mail campaign
  • Participating in or hosting a community event.

These strategies may be outside of the realm of online marketing but you can tie them together by including your website and social media handles in any information or materials you distribute to your local community.

5. Create a blog, and include content marketing in your SEO strategy.

Although content marketing is only one aspect of digital marketing, it can have a significant impact on your ability attract customers and drive sales. However, the easiest way to participate in content market is to start a blog. Your blog can be written about business topics, showing your expertise, and providing useful information. This will help you drive traffic to your site, as well as improve your search engine rankings. This is a great tip for digital marketing, as you don’t have to spend money on promoting your content. Good content will rank well in search engines. Plus, it can be shared organically on social media to increase its circulation.

6. Choose the right social media platform for your business.

Social media marketing is a sub-field of digital marketing that, like content marketing. It is also important. Small Business Marketing Statistics indicate that 74% of consumers use social media to help them make purchasing decisions. However, social media can be complicated and constantly changing. It may also require more effort than you think. Instead of trying to be the best on every social media platform, this digital marketing tip might work for you: Choose the right social media channel for your business, and then focus your efforts there. If you start an online business, Instagram might be the best social media platform to use for digital marketing. This doesn’t mean that you shouldn’t use other channels. However, especially when you are just starting out, it might be a good idea to choose one platform that appeals most to you and then test different strategies. It’s easier to focus on one channel and use social marketing to interact with customers instead of bombarding them with promotional content and ads. Evan M. Cobb is Director of Digital Strategy at Digital Peak Management.

7. Encourage customers to leave reviews online

The best digital marketing tip is free! Encourage customers to leave reviews online and moderate your company’s profile on review websites. You can also claim your business listing on Google, Trust Pilot and other local sites. To encourage customers to leave reviews about your business, you can put signage at your location or link to your website. You’ll then want to keep an eye on your reviews and respond quickly to negative reviews. You should aim to maintain a rating of at least four stars. Despite all of this, there are two main benefits to this tactic. You can build relationships and continue to interact with customers. Second, you can use customer reviews to influence potential customers to visit your business or purchase from it.

8. Make sure you have an email list that is reliable and use it for email marketing.

Email marketing is one of most powerful digital strategies. No matter if they are business buyers or consumers, almost everyone checks their email. To take full advantage of the potential of email marketing, you will need to build an email list. Although email marketing is great, it is not worth as much if you don’t have the right people to send emails. There are many lead generation strategies you can use to begin collecting information about potential and existing customers. Once you have an established email list, you can use it to your advantage. Start by creating an email newsletter each month or regular messages with news, special offers, and discounts. This is another low-cost tip for digital marketing. It all depends on how you gather your list and what platform you use to send them emails. You will be able to continue using it as you grow. Check out our guide for more information about creating an email marketing strategy.

9. Digital advertising is a great way to reach your target audience.

While some of our digital marketing tips have been focused on organic SEO and social media strategies so far, it is important to keep in mind that these strategies are not without limitations. Particularly for beginners and startups, standing out in the digital space can be difficult due to the high competition and the influx of posts and promotions.

If you are willing to invest a bit, digital advertising is worth considering. You can choose the best keywords and target the audience you want. This will allow you to narrow down your potential customers. You can also use digital advertising to target local customers, within a certain age range, in niche markets, etc. If you choose to advertise through Facebook you can use the Facebook Ads platform. This allows you to be very precise about where and who you place your ads. Here, you can see just a few of the customization options available when advertising through Facebook. Image source: Facebook You can also take advantage of the many retargeting tools available on these platforms once you have started advertising via digital channels. Retargeting tools allow you to target consumers who have purchased or interacted with your business. This will increase personalization and the effectiveness of your digital marketing and advertising strategies.

10. Spend wisely

We’ve discussed in this guide that it’s a good idea to start investing in free and low-cost digital marketing tips. Marketing is crucial for attracting and drawing customers. However, it can be hard to allocate a large budget. It is crucial to create a marketing budget. As you draw this budget, think carefully about where your money will go. Digital advertising, for example, can help you reach your target audience. However, it is expensive and can quickly become costly, especially if it’s not done correctly.

It may help to start with the basics before you decide how much to spend on your digital marketing efforts. These “basics” could include setting up social media profiles and building an email database, optimizing your website, and launching it. Once you have completed all the tasks necessary to establish your digital presence, and spent the money if necessary to do so, you can begin exploring other options that may require additional budget.

11. Customer service is important. Respond quickly to customer feedback online.

It can be easy to lose touch with others when you operate in the digital age. You may forget to follow the same customer service procedures as if you were actually interacting in person with customers. However, customer service is an important part of digital marketing and can make a difference in attracting customers or retaining them.

If you want to provide exceptional customer service through digital platforms, you may start by creating a page on your website that allows customers to contact you. You’ll need to promptly and thoroughly respond to all comments, questions or requests that customers make.  You might also consider investing in a chatbot, which can be an especially useful customer service tool for established businesses as well as ecommerce businesses. Once you have determined how to provide customer service online, you can add these services as part of your value-proposition. Online marketing can make your business more accessible and attractive to potential customers by allowing you to provide details about your customer service.

12. You can monitor your campaigns and adapt your strategy to your learnings.

The last tip in our digital marketing top tips is probably the most important: Don’t be afraid to try new things and adapt your strategies as needed. You should remember that not all your strategies will work. However, it doesn’t mean that you have failed. It simply means that you have discovered what doesn’t work. Your online marketing efforts will include testing new ideas and determining what works best for you business. For example, you could launch a Facebook advertising campaign to promote a new product that doesn’t perform as well as you expected. These insights will help you decide what you can do next to improve or modify the campaign. Or, you may find that Facebook is not the right platform for this type of campaign.

Leave a Reply

Your email address will not be published. Required fields are marked *