5 Tips Entrepreneurs Need To Know About Digital Marketing

The way search engine technology is used by people evolves all the time. This is true for business websites as well. Your website may be working fine one day, but then suddenly, your site’s mobile-friendly design is radically different. Site traffic and conversions for your company plummet almost instantly.

As an entrepreneur or founder of a start-up, your job is to create a product that solves a problem and generates revenue. It is not your job to keep up with everything happening in the digital marketing sector vertical. You don’t have to be an expert on everything. This list contains 5 things that you need to know about the state digital marketing for 2015.

1. A mobile optimization strategy is essential

Mobile search has now surpassed desktop as the most significant change in digital landscape. Google’s recent algorithm update has made it clear that mobile-friendly websites must be created. What happens if you don’t do it now? Your business could be left behind by dissatisfied users who bounce back to search results. Google now includes mobile in their ranking signal. Google even declared on their Google Adwords blog that mobile search has outperformed desktop search in more 10 countries. This includes Japan and the United States. People live their lives today through their smartphones and mini-computers. People use their smartphones to find answers to almost everything they need to know, do, or buy. Consumers expect an seamless website experience on all devices in 2015.

Google’s focus on mobile is so strong that Larry Page, Google’s founder, encourages his engineers and product mangers to spend at most one-day per week exclusively from their mobile devices. It’s not unreasonable to conclude that companies that do not include mobile searching in their marketing strategies will be outnumbered by more agile and innovative competitors. Not only are mobile and responsively designed websites for startups with large funding, but also those that have a forward-thinking attitude towards innovation and technology. All businesses need a mobile-friendly website to keep up with the digital revolution. Forrester predicts that by 2015, 42% will have a smartphone worldwide. Mobile-oriented startups like Uber are disrupting the market and putting pressure upon competitors through innovative technology and new ways to interact and win over customers in our mobile world. Many industry leaders and companies realize that mobile will be the catalyst for a revolution in digital transformation. They will invest massive amounts of money, ranging from the tens of millions to hundreds of million dollars, to create new processes and systems to interact with consumers better through their mobile devices.

2. SEO isn’t dead and it is not a project

There are several major myths in digital marketing that revolve around search engine optimization (SEO). There are many myths about digital marketing, specifically around search engine optimization (SEO). Marshall Simmonds, who was the SEO lead consultant for major publishers like The New York Times, stated last year at SMX Advanced that SEO wasn’t a project, and should not be considered one. It is not done. If businesses think that there is an end and a beginning, they will fail. The internet is used by consumers to search for information about almost everything. There are too many changes in the world for major companies and startups to not invest on a regular basis in SEO.

The second myth that SEO is dead says that search engines will continue to exist as long as there are search engines. This means that they will continue to provide some form of interpretation and optimization . SEO isn’t dead, but it has changed dramatically. Google can be compared to the IRS, and SEO consultants can be viewed as tax accountants who are available every year to help users navigate and understand the changes in tax law and search results. These algorithm updates are often not noticed by the industry, but every few months, one of them will cause a major shakeup in the online community. It will send some companies higher than others in search results, while others will drop. Although entrepreneurs and CEOs don’t need to be able to understand every Panda or Penguin, Hummingbird, or Pigeon update, they must know that there are many opportunities and potential consequences. Search engine optimization is alive and well. Rand Fishing, founder of Mos., a fast-growing marketing analytics software company, presented recently via SlideShare on how SEO has changed and what marketing tactics need to shift.

3. Digital Marketing goes beyond just paying per click ads

Paid ads were the only digital marketing option a few years back. PPC is less effective today because it takes more than just an ad in order to convince potential buyers to buy. People’s questions can be answered by creating organic, useful content. Ads are generally more informational than promotional . I have seen businesses invest hundreds of thousands of dollars in PPC, but not know how to properly target ads or track performance. It takes many announcements, relationship building and brand building techniques to get your brand and product noticed. Large companies know that they must embrace social networks and messaging across multiple platforms in order to get consumers to interact with their brand. Don’t forget to keep your AdWords account active. While AdWords can be helpful, it is only one part of selling online. Engaging consumers via the digital landscape is possible in many ways. It takes time and effort. You would pay Google to place your ads on their network. However, you should also realize that digital marketing does not just involve adding key phrases and keywords to your website. It doesn’t consist of just one thing. Consider companies such as Coca Cola and Pepsi, which always have multiple marketing campaigns each year to promote a particular product. Although you may have many followers on Twitter, how can you convert them into buyers? They may be able to get to your website but how do you keep them there. Is your website able to direct visitors through the sale funnel? You don’t need to know everything about it all. You can find experts in this field who are able provide you with more strategies and campaigns that you could ever imagine. Digital marketing can increase your sales ROI and your brand’s ROI.

4. Great content = Great rewards

Content. Content is everywhere. It can be found in every blog you visit, including a “how to” blog or a blog that compares products. These are what power the internet. You have seen and read all of them. This is what drives visitors to your site. These visitors will share your content with their friends and all over the internet. You suddenly see a surge in traffic and get many calls asking for your services or placing orders for products. This is a great situation and it’s not impossible to achieve. It all comes down to content. Providing the most valuable and shareable information is key to getting your business noticed online. Digital Marketing and content marketing are one thing. To be visible in the digital world, you must have content.

5. Conversion rate optimization can make a big impact in a short time.

A startup company’s website should offer something for users to do. This could be subscribing, filling in a contact form, or buying something. Conversion Rate Optimization is the science and art of getting more passive website visitors to engage and achieve more goals. It is expensive and requires a professional CRO company. They will analyze your website and help you decide how best to optimize it. Then, they will implement A/B splitting and make any necessary adjustments to CTA buttons and web copy. It is even more important if you are an eCommerce business. Cart abandonment rates average 68% so optimizing your shop pages and cart pages for conversions is essential. Sean Ellis, serial entrepreneur and author of beginners guide for conversion rate optimization will help you understand the basics of conversion optimization. CRO is a great option for companies looking to increase their web traffic and digital presence.

Conclusion

The technology and digital marketing strategies of the future are constantly changing. Entrepreneurs and startups at early stages are trying to reach the preproduce market. They should not think of product development as more important than branding or digital marketing. The product is everything a customer encounters. Startups and media companies aren’t always clear on this. Blogging, creating content and building brand awareness about a product are all often seen as secondary experiences and part of the company. This is completely incorrect thinking. Many times, the first thing a customer sees about your product before they actually touch it or use it is online. You could have problems building awareness for your product and company if you don’t have these two aspects working in harmony.

 

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