5 Tips For Successful Digital Marketing

One option is to go digital. Digital marketing is growing steadily ever since the early 80s when the Internet was first made available to the public. It’s easy for people to recognize digital marketing as a hot trend in marketing, but it can be difficult to get into this new area. Here are five tips to help you succeed in digital marketing.

1. Do your research and get to know your audience

Understanding your audience is key to a successful campaign or a failure. Martin Jones, Senior Marketing Manager at Cox Communications writes: Most often, the problem lies between you, as the content creator, with your audience. The digital landscape makes it possible to target specific audiences, making it easier for advertisers to tailor their messages to individual groups. One example of this is the Microsoft Xbox One campaign that featured 360deg video. This may appeal more to people between 18-24 than those between 58-64.

2. Keep up-to-date with your industry and its trends

Trends change depending on industry and market. Fashion and tech Brands have to navigate rapidly changing environments, while others are unaffected by changes year after year. Be aware of any changes, be mindful of what’s new, avoid referring to movies that were ‘so popular’ years ago, and make sure you check all media options before you launch a campaign based on banner ads. You must keep up-to-date with all the possibilities in the digital market.

3. Use social media to create two-way dialogue

A linear approach is the same as traditional marketing. A traditional example of traditional marketing is Company A running a commercial on one network and having product X. Company A cannot measure success until after the campaign is over and they have collected statistics about audience reception. A nonlinear approach is a good option. Digital marketing gives you the opportunity to have a conversation with your consumer. Digital marketing allows you to engage with consumers and not just talk to them. This is where social media comes in. Social media can be used to promote your company branding and increase awareness to the 2.5 million users of social networking sites. It’s all about engaging with your audience and getting their feedback. As Seth Godin, marketing wizard, says, “Why use social media? Marketing is not about what you produce, but the stories that you tell.

4. Diversify your marketing tools and use them all

You don’t have to stick with one medium. Social media, email marketing and SEO are all options. In recent years, smart technology has been used at an exponential rate, whether it is an iPhone, tablet, or another device. Engaging with multiple platforms maximizes the reach of the information that you want to disseminate.

5. Make your brand memorable

Today’s customers come in contact with hundreds of Brands every day, but only a handful of brands offer meaningful campaigns. You should never stop learning new technologies to be part of this group. HBO hosted an HBO Game of Thrones exhibit called “Ascend The Wall” that took viewers to Castle Black. To create an immersive environment that made viewers feel like they were standing on top of tall buildings, campaign managers used Oculus Rift and temperature change. This campaign engaged people in a novel way and attracted attention from other media outlets as well.

 

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