7 Clever Digital Marketing Tips And Tricks

Digital marketing strategies change constantly. We are able to identify new trends each year based on user preferences. Given the changes in the economy, business landscape, customer requirements, and social norms, it’s likely that what worked two decades ago is no more valid. Let’s now take a look at the strategies that you should incorporate in your digital marketing.

  1. The AIDA Formula

AIDA is a marketing and advertising model. The acronym stands to Awareness and Interest. Decision and Action are the other components. AIDA, a concept that was developed in 1898, describes the steps customers must go through before they can make a purchase decision. They are described below:

Awareness: This stage is where you inform customers about your brand, products and services. You’re simply letting people know you can solve their problem. Advertising is a great way to spread awareness. Interest. As potential clients learn more about the product and the benefits it offers, their interest in the product grows. This stage is crucial to make sure that all information about your company is available to potential clients. Decision Once potential clients are aware of your product and have developed an interest in it, they then form a relationship with you. Once they reach this stage, potential clients will have moved beyond wanting to use your product to actually need it. Action Customers decide to communicate with you about their product or service. Customers would sign up for your mailing list, create an online account, subscribe to a trial edition, or purchase your product. This 120-year-old marketing strategy might still be relevant today. It still works. AIDA can be used on virtually all marketing channels, if you want your reader to pay attention and feel compelled to act. This proven formula should be part of your digital marketing strategy for the next year.

  1. Video Marketing

Cisco recently conducted a study that found video will account for 82% online consumer traffic in 2018. Video marketers are also planning to use video in the future, with digital video advertising spending expected to exceed $12 billion by 2024. These numbers show how video has been a driving force in digital marketing and will continue to be so.

The best thing about using live video, especially, in your marketing strategy, is the fact that it’s interactive. This encourages engagement from your audience. There are many ways for customers to get involved. Customers can call in, or ask a question during the live session. Live and branded videos are currently the most in-demand video marketing trends. These are both great ideas that you can incorporate into your digital marketing efforts, as long as you keep coming up with new and exciting ways of keeping your audience engaged.

  1. Smart SEO

Although the SEO landscape may look very different from it did in years past, that doesn’t make it any less important or dead. If you want your website to be indexed on search engines like Google, SEO is even more important than ever. It is certain that SEO trends will continue to evolve over time. The most difficult challenge with these updates is deciding which ones are worth your time.

Google, for example, focuses on distinguishing keyword search from search intent. You might get web design companies results if you search for “West Palm Beach Web Design”, which will likely display job boards. How does improving your SEO techniques affect your SEO marketing in general? This means that you need to identify the queries you want to rank for and double your efforts in competitor analysis. The easiest, but most overlooked, advice is to keep your marketing plan straightforward. You should stick to the proven strategies that have been successful in achieving your desired results. You can refer to the strategies mentioned to see what you can tweak or improve in order to maximize your ROI.

  1. Mobile-friendly Website

In there will be 3.5 billion mobile device users worldwide. This means that a mobile-friendly website can be a must. It doesn’t matter if you have an eCommerce store, or rely on mobile traffic to increase brand awareness. Understanding how consumers use mobile devices is essential. If your website is not mobile-friendly, you will need to assess it and make changes. Mobile-friendly sites adapt their content so that it displays well on mobile devices. You can maximize every opportunity for conversion, so site visitors will spend more time clicking and purchasing instead of complaining and sighing. Are you still not convinced? What if you lose one out of every two potential clients who visit your website? A Google study on mobile brand experiences found that over 60% of potential clients won’t purchase again from your site if they have a poor mobile experience.

  1. Optimize your Email Campaigns

Email marketing has been around for many years. It’s not likely to go away, but it is like SEO. 78% of marketers reported an increase on their sales operations and engagement in the last year. Given the 3.9 billion people who email daily, this is not surprising.
These email marketing statistics 2020 could be a good example of how effective email can be if you are interested in data:

Email marketing is proven to increase customer retention by 80% of professionals. McKinsey claims that email is 40x more effectives in acquiring new clients than other social media platforms. 73% prefer email communication from businesses to reach millennials.
59% of respondents cite marketing emails as a major influencer in their purchase decisions. Campaign Monitor reports that segmenting email campaigns is one of the most effective forms of email marketing and increases revenue by an astounding 760%.
These are all important numbers, but it all comes down to how well your message is written. A concise copy with a compelling message will more often than not help you retain clients and gain new customers to strengthen your business.

  1. Personalization

Companies used to produce marketing content for mass consumption not too long ago. They are easy to produce and inexpensive enough to reach millions, but the message lacks an essential element: personal touch. Think of your clients, potential customers, and anyone who hasn’t heard about the product. Businesses and companies are now realizing that personalization is an important part of their digital marketing strategy. For example, personalized emails generate six times more transaction rates than generic messages when used in email marketing. This strategy includes using your customer’s name and sending them deals that correspond to their location. It’s better to use conversational tone because consumers are more inclined to respond to messages written by humans than corporate pitches. Segmentation requires that you create a method to efficiently classify customers based on specific information such as browsing history, demographics, and purchase history. This will allow your clients to distinguish your business while also creating an enjoyable and unique experience. Are you still not convinced? Personalization is one the most cost-effective digital marketing strategies you can put in place. It requires very little or no financial commitment so what are you waiting for?

  1. It is important to consider length

You can’t be too short on everything. And yes, it does matter how long you write, at least for the content that you put up on your website. You might wonder, like bloggers and content marketers: what is the ideal word count? And if it’s better for you to write short pieces than long ones. Prior to worrying about numbers, you should ensure that your content is high quality. Remember that word count alone is not a ranking factor. It only merits if your posts are of exceptional quality. An average online post used to be between 500 and 800 words. Long-form content was the norm before this time due to the large number of social shares it receives. The average word count for a Google first-page result was 1890 words. The word count for top-ranked content on Google currently ranges between 1,140 and 1, 285 words. Although it’s shorter than before, it is still sufficient to provide detailed information on a topic. This is simply the amount of words you want to use to convey a higher level of quality. It is a good idea to aim for 1,200 words in order to ensure that your content does not fall short.

Quality is paramount, and not just word count.

Bonus Tips:

Find Your Competitors

You can identify your competitors and their products and services to help you develop a solid marketing strategy and stand out products & services. You can use the weaknesses of your competitors to your advantage and increase your business’ performance. You can also evaluate the threats your current competitors or new players pose to your market. This information will give you an edge in the market and allow you to project how successful your business could be.

You can do the following by conducting competitor research:

  • Your brand should stand out.
  • Identify and capitalize on existing and new opportunities.
  • Be alert to potential dangers
  • Forecast trends.
  • Push your brand’s unique benefits.
  • Smart innovations are possible
  • Learn from your competition.
  • Remain Flexible
  • One thing that both gymnasts and your digital advertising strategies should share is flexibility. It is important to realize that technology and consumer preferences change all the time. They change constantly and evolve into new things.

Your business must keep up with the times to stay ahead of your competition. No matter your age, or other factors, you should be able to adapt to any situation. If your target audience is aged between 15 and 21, you might want to advertise on platforms such as Snapchat or TikTok. LinkedIn ads are better if you cater to professionals. You can ensure that your digital marketing efforts don’t go stale by spending time and effort getting to know your audience. Market research pays dividends. Fixed formulae for digital marketing don’t exist. You must be flexible and adaptable to constantly improve your digital marketing strategies to succeed. You don’t want to settle for your marketing strategies any longer than necessary. Although you might have tried and true methods over the years there is always more to learn. Review the strategies that you have, take the time to reflect on them, and if necessary, reinvent them.

Leave a Reply

Your email address will not be published. Required fields are marked *