7 Simple Digital Marketing Hacks

The digital marketing landscape is constantly changing. Every year brings new marketing strategies that are based on user preference. These strategies must be identified and integrated into both large and small-business marketing strategies. Otherwise, there will be serious money left. Google leads the pack when it comes to online searches. It is responsible for 94% total organic traffic and 96% mobile search traffic. This makes getting you business on the first Google page the most crucial factor in your digital marketing success. It doesn’t matter if you’re a small business or large corporation, Google’s search algorithm allows only the most effective techniques to get your website onto the first page. Let’s look at some easy hacks digital marketers can use in order to rank their websites higher on search engine results pages (SERPs) and get more leads.

  1. Optimize your email strategy

Email has been around since the beginning, and it isn’t going anywhere. HubSpot reports that around 80% of marketers reported an increase in their email engagement over twelve months. Email marketing offers the best return on investment to small businesses. This is another exciting statistic that will be of interest to anyone who considers using email marketing in their marketing campaigns. This is only possible if you send an engaging email with clear copy and a compelling message. One of the best marketing tools is the ability to segment email marketing strategies to match customer base. Marketers use the holiday season to constantly offer incentives to customers such as discounts codes for customers who leave their website and place an order.

10 ways you can improve your email engagement

We all know how overflowing an average inbox today. Email marketing is still one of the most powerful tools in the marketing.

  1. Use the AIDA formula

AIDA stands to Attention. Interest. Desire. And Action. To illustrate how this description can be used in marketing, Lucid chart has provided it. This marketing strategy is a well-known one, dating back to 1898. Guess what? It still works. AIDA is a marketing tool that works well in almost every channel. It grabs the attention of the reader, creates a feeling of need, tugs on their heartstrings, and provides a solution to their problem. This formula, which has been proven effective in the past, should be used to market small businesses in the coming year.

  1. Embrace video marketing

The rise of video has made it a key component in digital marketing. According to research, video will make up nearly 82% of all internet traffic by. Both branded and live videos are the hottest trends in video marketing right now, and people continue to discover new ways to engage their audiences with video content. Live video has the advantage of being interactive. The audience can call in and leave comments that can be answered during live sessions. It is estimated that live videos will account for 13% in all video traffic by. This makes it an ideal strategy for businesses who are open to new ideas.

10 best lead generation tools for marketers

Cold outreach, live chat, social media, and pop-up forms. There are many lead generation strategies and tools that you marketing team can use Contrary to popular belief creating a product description, explainer or how-to video doesn’t cost a lot. You don’t need to spend a lot of money on a camera or microphone. Or, you can use your smartphone. Instead of spending a lot on expensive editing software, there are apps that can help you create professional-looking videos. You can increase search traffic to your website by making the video well-thought out. It should also contain informative content and address a problem your ideal customer faces. Your video will get more views if you optimize it with relevant keywords. Pay attention to your video’s title. It should be unique and catchy. It is not as appealing to say, “Learn to tie a bowtie” as it does to say, “Learn to tie the perfect bowtie.” Although there are many videos with similar topics on YouTube, your goal is to make your content stand out from all the others.

  1. Create novel content

Your content will be the currency of your marketing strategies. Although it is important to create articles and blogs that generate traffic, writing content that informs your audience will not be enough. Businesses are increasingly realizing the importance of engaging their customers. Many successful brands already use content that engages and educates their audience. Novel content is a type of content that is gaining popularity. This content is added to the existing content such as blogs, articles and eBooks. Polls, quizzes, and contests are a way to create engaging content for your audience. Keep this content relevant to your company. The trend of displaying expired content is continuing to be popular among the younger generation. The expiring content stays on your website for a limited time before it is removed. This creates an urgency that encourages readers to take action. You can offer a discount code for your content to entice readers while you are using expired content. This is only available for a short time and will then be removed.

  1. Learn the difference between branding and marketing

Online marketing requires that people understand the differences between branding and marketing. Although these terms can sometimes be used interchangeably, they have very distinct meanings. Your brand is not the product or service that you offer, but the logo and website design of your business, as well as the message you send to customers on all platforms. In other words, branding describes how your audience perceives your business. Digital marketing, on the other hand uses tactics that reinforce your branding efforts. Your marketing campaigns should not be detrimental to your brand’s message. This is where small businesses often fail, because they focus too much on their product or services and not on building interest or nurturing a social community through social media. You won’t be able to build a loyal following if you promote your products or services too often on social media. This can also negatively impact your brand’s appeal to your audience.

  1. Make the most of Local Services Ads.

LSAs (or Local Services Ads) are similar to Google Ads but have a very different effect on your ability to promote your products and services or increase your sales. Local Services Ads, also known as pay-per-lead ads, have started to appear at the top of Google Search Results. LSAs were first released in and slowly gained ground. They are also being expanded to smaller markets. SAs tend to concentrate more on home service providers like electricians, plumbers, and painters. LSAs can help you expand your services if you offer any of these services. There is no doubt that LSAs will soon be used by other businesses. Up until a year ago, search results displayed some obvious ads at the top of Google’s search result page. These were rarely clicked by people. Contrary to Google Ads you don’t need to pay for clicks. Instead, you can only pay for leads that are relevant for your business.

You can set a weekly budget based on how many leads you expect to get. If you feel that the leads are not relevant or useful, it is possible to dispute them. If you are successful, the leads will be credited to you later. Although you may end up spending more on LSAs than you budget, it is unlikely that you will. The average week’s budget multiplied with the average number of weeks per month makes the model less likely. It is easy to set up your Local Services Ads. LSAs can be very useful if you have patience. However, if your startup or small business is on a tight budget, LSAs may not be the right tool for you.

  1. SEO is smart

SEO is dead, some people claim. We disagree. In fact, search engines optimization is more crucial than ever to get your website indexed by Google. Google seems to be focused on differentiating search intent and search, despite SEO trends changing. For example, “web design Miami” might be used to display web design companies. “Web design company in Miami”, however, could start displaying job boards. To succeed with your SEO strategy you must segment the queries you want to rank for. You also need to make competitor analysis an integral part of your SEO strategy. We have learned from the past that online marketing is still possible using proven marketing methods. Small businesses can use these tried and true methods of digital marketing as a guideline to help them decide which strategy should be used. These formulas do not guarantee success. You will need to tweak your digital marketing strategy in order to maximize your ROI.

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