Geo-targeting is an important Search Engine Optimisation (SEO) strategy to consider if you have a local business that looks for potential customers based on a certain targeted geographical location. For an instance, if your site is locally based in Australia and your targeted customers are Australians, then SEO Geo-targeting technique is recommended to do. A lot of Search Engine Optimisation Experts in Australia utilize this technique on their Australian-based websites to localize their website’s content and technical infrastructure and also improve their site’s ranking on Australia search engine results (Google.com.au)
For those business owners in Australia who are looking for prospective Australian customers or clients, here are some important things to consider to help you with your Australia SEO Strategy.
One of the factors that Google considers to determine which country your website is located in is the Top Level Domain. So if you have a local business in Australia and wants to increase your visibility in Google.com.au , then getting a .com.au domain extension can help so that Search Engines would recognize your website as being in Australian region and will index the website in local searchers for that locality.
Location of the site hosting also matters to local Google indexing. It should be based in Australia so as to also help them to recognize your site as being Australian website. Make also sure that the servers and equipment of your host are in Australia too.
The physical address (phone number and location) of your company should be also based in Australia. List also your site to Google Local or Google Map and place your Google Map Link on your site. This can also help increase your local Google page ranking.
Submit also your site to local businesses and local search directories in order to attract local links and local traffic to your site.
Check also your spelling and use the type of dialects or wordings that your targeted customers are familiar with. Be sure that the language that you use is the one that your targeted customer can understand.
Establish your site locally so your site will rank well compared to other businesses. Be sure that you promote your site by advertising not only online but also off- line by including your website in your business cards, corporate stationeries, and brochures and pamphlets.
At first it may be hard to do all of these tips at once, but as wise people say, practice makes perfect. So don’t be dismayed, you may only follow 3 or 4 of the tips if you don’t know how to go about the others.
Posted by SEO Australia
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hi, thnx for the information. recently i gone through the meta tag of geo. From the blogs i came to know that geo seo is used for locality serp’s . Is it correct and good technique to use the geo in meta tag….? please suggest me to use this
Fantastic news from Matt Cutts, implies URL shorteners can pass pagerank when they utilise a 301 redirect. Hence web pages similar to bit.ly and goo.gl are acceptable to use – good stuff!
Its my first time to hear about this strategy and I think this is very helpful in increasing so much traffic. It is so amazing to point out that you can target your possible costumers with such strategy.