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In this SEO dominated world of the internet, where major search engines frequently make tweaks and updates on its ranking algorithm, as well as with the millions of websites in fierce competition in major search engine result pages (SERPs), it is now imperative to make your blog design SEO-friendly.

Making your website SEO-friendly increases your sites visibility in SERPs, even securing First Page Ranking. Even many websites nowadays engage the search engine optimization service of an professional SEO Company in order to make their sites SEO-friendly.

Here are 10 tips in designing an SEO-Friendly Blog:

1.   Be Uniquely Beautiful

It is very important for a website to make a good first impression so websites must have an overall design that can attract visitors for a website’s overall design is the first thing visitors see. This first impression can significantly influence a site’s bounce rate, pageviews and conversions.

Do not hesitate — if you think you can afford it — to engage the services of a search engine optimization firm and avail of their search engine optimisation packages which can help your site have a professional web design.

Professional design does not necessarily equate to expensive designs, just think that in the long run a professionally designed website can be made uniquely beautiful, setting it apart from other sites — a long way from the fast, cheap and mass-produced layouts — thus can attract more visitors to stay.

2.   Don’t Fully “Flash” your site

If you don’t want to be ignored by SE spiders — do not use Flash.

Search engine spiders don’t index Flash; however, if you can’t avoid using Flash then make sure that you will include an alternative textual description for your Flash file.

Use JavaScript and jquery plugins to achieve the same effect when possible.

3.    Browser Compatibility Matters A Lot

Ensure that your website is compatible with all the major browsers. To make sure the proper rendering of your design and make your site cross browser, test various browsers first.

4.   Optimize your Navigation

Use a CSS (cascading style sheet) navigational menu for the navigational text will be more crawlable and index-able by the Search Engine Spiders than using Flash or Javascript for Search Engine Spiders neither are unable to index nor follow the links in your Flash or Javascript navigation.

5.   Keep to the Fold or Above it.

Make sure that you make your design fit to the standard screen resolution. Typically, make your website’s design for 1024×768 screens.

Place your best content above the average browser height which is 768 pixels in order to make certain that visitors can view the content without scrolling and increase the chance that search engines will crawl both your content and links.

You can also use your Google Analytics statistics to see what screen resolution is used by most of your visitors.

6.   NO Frames

Do not use frames for Search Engine Spiders cannot easily crawl website that uses frames — many of these SE spiders receive the following message when visiting a website designed using frames:

“Sorry! You need a frames-browser to view this site.”

Contents inside of frames are UN-index-able by the Search Engine Spiders –— all the spiders see is the error message — so this will affect your site’s ranking.

However, if you must absolutely use frames, then use the tag — so that the search engine spiders can index at least some of your content.

7.  Have your Site RSS Feed

Make sure that you have a RSS feed in your site. RSS feeds can help encourage repeat visits as well as these visitors are likely to be your best converters, brand evangelists, and self-motivated link builders.

8.   Do Keyword Research

In optimizing your website design for SEs, do a keyword research in order to know what keywords your targeted audience mostly uses in searching in search engines.

9.   Targeted Researched Keywords in Heading Tags

Always use as frequently as possible the researched keywords in the heading tags of your web pages. This will help in increasing the importance of the researched keywords on the optimized web pages which will ultimately help your web pages highly ranked in SERPs.

10.  Crawl and Validate

Once your site is built, make sure to check for common SEO problems. Make sure to test your site in different browsers using services such as the Adobe Browser Lab or Browser Shots.

Posted by SEO Australia

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