Now that you have claimed your own Page for Business, being active in promoting your facebook business page and updating it with regular status updates, you are still missing out if you’re not encouraging your fans to act and interact on you fan page.
Calling or engaging your fans to action will ultimately benefit your page the most as you will be getting your target audience to spend some of their time getting to know you, your brand, your offered products and services like SEO Packages, thus, ultimately increasing your visibility, traffic and marketing opportunities. So how do you engage your fans to act and interact on your fan page?
Here are some Effective Ways to Increase your Fan Page Engagement:
- Provide Interesting and Useful Status Updates for your fans
Facebook uses an algorithm called EdgeRank to evaluate the significance of a status update, which is determined by the number of comments on one’s status updates: the more comments a status update gets, the higher its Edgerank and the higher the EdgeRank, the higher one’s update is placed in news feed as well as the more people will see that update.
So, if want to get your fan page be more visible to your fans, you must focus on getting comments with your status updates as your goal. To do this, you must make sure to post fan-centered status updates. This means that you must have your status updates that are tailored to ask for your fans’ opinions, stories and even advice. In this way, the resulting comments will drive your post to the top of your fans’ news feeds, providing more fans the opportunity to interact.
- Relevance is the Key
As with other internet users, people use the internet to look for things that are relevant to them. So, if you want your fans to engage, start conversation with relevant content. It has been observed that Facebook users want and will most definitely respond to relevant content. If you post status updates that discuss issues that your fans care about, then in all likelihood they will butt in and comment.
- Ask Relevant Questions
Because most people need to know that you care about them, in order to engage your fans, you must ask them simple questions in your posts like:
What is your favorite…? Have you ever tried…?
What do you think about…? What would you do if…?
Can anyone recommend…? Could you share your picture of…?
Who do you admire the most? What is your top tip about…?
Fill in the blank…
By asking people to talk about things that matter to them, they will in all likelihood become receptive to what you do; thus, they will voluntarily promote you and your brand without you having to ask for anything.
By asking questions in your posts, you will generate more than double the amount of Comments as “non-question” Posts.
By employing the fill in the blank strategy, it generates Comment rates 9X higher than other Post strategies, according to experts.
- Use YOU or YOUR Words
Make sure to use the “you” and “your” word often as talking directly to your fans helps encourage them to leave their comments or suggestions.
- Post Short and Simple Status Updates with One Topic
Because the easier it is to be read, the more likely your fans will respond. Though you are given up to 420 characters per update, social media experts recommend to only using about half of that for an ideal size. If your updates are unavoidably longer, you can make use of the Notes app – or write a blog post and update.
- Refer to Fans by Name
Make sure to respond often to your fans’ comments and address them by name. You can address specific fans in your comments as @name or make use of the “@ mention” tag in your updates.
- Appreciate Your Fans
Make sure to acknowledge your fans often as genuine recognition goes a long way. Fans really like to be recognized and be acknowledged and appreciated of their efforts. You can do this with simple thanks.
- Surprise Your Fans
You must not be afraid to stray “off topic” from time to time. Take them by surprise by posting contents that are not directly related to your product or service. You can share an inspirational quote and add your own thoughts. It has been observed that most people love quotes from celebrities. You can share one of these at least four times a week. Though people will not always comment, there is a great likelihood that they will instead share your quotes on their walls and tag you in the process, resulting in a high possibility of their friends seeing your name in their news stream and probably clicking on it to see who you are.
- Make Use of @Tagging
This @ tags, when used appropriately and sparingly, can be a very powerful means to have your post show up on others’ walls, giving you more exposure as well as bringing more fans or potential fans back to engage.
- Make Use of the Discussion Board
In this way, you will provide your fans a place to network with one another as well as do self-promotion. Likewise, make sure that when you first launch your fan page; make sure to start 3 to 5 discussion topics so your discussion board is not a blank tab.
- Ensure to Send Updates to Fans
If you want to bring fans back to your page and contribute to a discussion and get them more engaged, you must make sure to send out an update with a call to action and specific link. Take note that each tab on your fan page and each discussion thread topic have its own unique URL. To send updates, go to the Update feature by clicking the Edit Page under your image then look for Send Update to Fans on the right of your Admin page.
- Track Your Fan Page Insights
Take note that Facebook makes use of algorithms to calculate your Post Quality which is determined by the percentage of your fans that engage when you post content, calculated on a rolling seven-day basis. The number of stars you will get will depend on how your Post Quality compares to similar pages. So the more activity your fan page posts generate, the longer you’ll show up in the News Feed of your fans!
So as you grow your facebook fan base, you must make sure to consistently add quality, relevant content and engage your fans. In no time at all, you will begin to see results that translate into an increase in brand awareness and positive brand sentiment, email and blog subscribers, and of course, sales and paying customers.
Now that you have these ways, just take note that numbers don’t matter. What matters is your Fans Participation. So make sure to focus on the fans you already have on your Page. Make sure to engage them and give them reason to engage your page frequently.
Posted by SEO Australia
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