In the world of professional search engine optimization and search engine marketing, the ultimate success and failure of a website often relies on the quality of its landing pages.
After all, doing the many SEO strategies and tactics, make the site ideally SEO optimized, rank highly in search results with all the valuable contents and provide the visitors what they want. But still, the visitor leaves?
Well, that’s going to negatively impact your ROI, failing to convert traffic into sales leads; thus, ultimately failing your bottom-line.
So, you will need to attract first time visitors further into your site, exposing them to its different areas and contents, encouraging them to explore the site further and then to ultimately convert. One way you can do this is through a landing page analysis.
What is Landing Page Analysis?
Landing Page Analysis is analyzing and dissecting websites and identifying which pages people are landing on and which page converts better, digging deep into these pages checking the metrics, and then optimizing these pages so that they are better placed to convert first time visitors into sales leads and customers.
How to Analyze your Landing Page?
1. Check if there’s Too Much Text
In the web, users don’t read web pages; they typically scan them for elements that catch their eye. And you only have the first few seconds to provide answers to the two most important questions in their minds, which are: a) what you are offering; and b) why they may need it.
So, eliminate all the sign-ins, search and navigational links and other extraneous material from the most valuable real estate on your landing page, the area “above the fold” and the visitor’s first screen view. These are all reasons and exits from the landing page and your message.
2. Evaluate your Headline
As implied in the above tip, most internet users are impatient. Visitors on your page will want to know within the first 5 seconds what your service does or you’ll lose your chance with them. So, help the visitor to your landing page see what you are offering quickly and easily. Have a big, bold, compelling, benefit-rich and descriptive headline as the first thing that visitors see. Make sure that your headline sums up the value proposition of the product offering, opening the dialog and starting the process of answering the question: what’s in it for me.
3. Check your Call-to-Action Buttons
Make sure to place relevant call-to-action buttons and links throughout, on different pages of your site. Gently guide your visitors to the most relevant page that they should be viewing next. Make it easy for them to take action whenever they’re ready. Have at least one per general screen view.
4. Provide the Benefits (Social Proof or ROI Proof)
People typically want social proof, knowing who else is using this thing and how beneficial it was for them. This could be shown in terms of testimonials, company logos, customer photos or case studies. Without any social proof, even if you have the most beautiful landing page, your sales and conversions are still going to suffer.
For those sites which are just getting started, you can make use of a convincing return-on-investment proof on your site. These could be statistics and validation. You can do a small study or research on the Internet, creating a metric of some kind highlighting usefulness of your service.
5. Check the Layout/ Design of the Page
Make sure that your layout is simple and clean. Don’t distract your visitors. Limit the number of exits from your landing page so that your visitors are focused on your content. You can hide your website navigation elements on landing pages.
Doing landing page analysis will give you valuable insights on the performance of your landing pages, allowing you to make effective changes that will improve your site’s performance and conversion.
Posted by PremiumSEOSolutions.com.au:
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