Last end of March, 2012, the new Facebook Timeline features was officially applied to all business pages. While others might have felt worried and overwhelmed at the thought of relearning something they’ve just got used to. Breathe easy!
The new Facebook Timeline features are actually providing businesses a great marketing and promotion opportunity to better connect with their audience and tell their company story in a more interesting, engaging and streamlined way.
Here are 5 Useful Facebook Timeline Features and the benefits of using each:
Feature 1: Pin a Post to the Top of Your Timeline
A feature that enables you to manually choose a status update to stay at the top of your Timeline for up to seven days without slipping down the Timeline as you continue to add other posts to your page, the Pin posts to Top is probably the most powerful new engagement feature.
Pinning allows online businesses / brands control what post visitors see first such as a special discount or offer, site or blog image, link to a blog post, or a weekly promotion, helping them draw attention to their most significant updates.
It can also help you in growing your fan base and/or your email list, by providing a place to post offers of value in exchange for the Like or a fan’s name and email.
Pinning also provides you a prime and prominent real estate where you can pin posts that you want first-time visitors to see first. As the default landing tab is no longer an option, a pinned post can act as a welcome mat for first-time visitors. You can pin a short welcome video or welcome image so it stands out to all first-time visitors. In Facebook, images stand out more than any other media, so it’s recommended to add an image to your pinned post. The pinned images ideal size is 404 x 404 pixels.
Feature 2: Highlight a Post
This feature enables you to manually select a number of contents or posts and highlight them to expand across your Timeline, taking up the space of both columns. Highlighting a post will help you draw more attention to the most important content on your page that you want visitors to engage with.
Since there are no time limitations for a highlighted post, enabling you to have more than one highlighted post on your page, SEO experts can use this feature to make your customer testimonials or posts that promote your blog posts or all your video posts stand out even more by highlighting them. You can also make use of highlighted posts to introduce your new offered products or services to your fans and create multiple images to roll out over a certain period of time to catch the interest of your fans.
Feature 3: Create Milestones
This is a great feature that makes your visitor experience with your company more personal. Milestones provide you a great opportunity to tell the story of your business through words and images. Important milestones in your business’ history as Milestones are automatically highlighted, which means they will expand across the entire width of your Timeline. Though Milestones seem fairly promotional, milestones can make businesses more accountable for their goals, instill a mutual sense of accomplishment between a brand and its stakeholders as well as establish a business expertise and experience in their niche.
Feature 4: Analyze your Facebook Insights
This feature enables administrators or SEO Service providers to search data on demand with customized Date Ranges and an easy-to-navigate Insights Dashboard. For those using savvier reporting tactics, the Export data feature could be valuable if Facebook data is a big driver of web activity.
Feature 5: Pick a Nice Photo Cover
The Timeline cover photo feature that enables you to display a giant 851 x 315 pixel banner across the top of your Page that symbolizes what you are all about can provide you a good amount of prime real estate. As this bold cover image is the first thing people will notice when visiting your page, it will enable you to have the opportunity to create a visual display that represents your business and capture attention immediately.
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