Google has just brought Google Analytics to mobile applications, both Android and iOS-based, designed to give Search Engine Optimisation Experts and web developers greater visibility into their apps’ performance.
Called Mobile App Analytics, this latest Google free tool has been rolled out in beta form last just last week, Friday.
The reports are said to be designed to provide developers (and the brands they work for) data about the people who are using the apps, how they are being used and if that use is leading to purchases.
JiaJing Wang, product manager for the Google Analytics Team, says that though these data are already out there, they are not all in one place.
“You can get information in different places,” Wang says, “but you can’t engage from it and make a determination from it.”
Google’s Mobile Analytics, as posted in its Analytics website, will enable marketers to understand how mobile impacts your site and how it drives business to you. It will also enable them to measure mobile websites, mobile apps and visits from web-enabled mobile devices, including both high-end and basic phones. Measuring of ads that lead people to use your app and find out whether they prefer ads on their desktop or mobile is also allowed.
One possible end game for this latest development is that developers will be enticed by Google to become so dependent on the information that they will at some point be able to charge for it, though, to date; there is no charge at all and even there’s no premium version.
Wang says, “We really want to make [Mobile App Analytics] available and make it helpful for marketers to have the end-to-end information. We wanted to make sure we didn’t only focus on the platform we own to help them make the best decisions.”
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