With search ranking algorithms constantly changing, along with the increasing number of competition out there in the web, hiring a top Australian SEO Company has become increasingly an essential partner for online businesses nowadays if your online business wants to survive in this cutthroat world of internet marketing.
However, to date, search engine marketing firms, offering all sorts of SEO Services, are now so many, making it difficult to cut through the clutter. Choosing the best from the thousands of SEO Experts out there can be quite confusing if one doesn’t know what to look for.
So, here are the TOP Must-Have Characteristics that You should Look for when Deciding which SEO Company to Obtain Services from:
1. Truthful and Realistic
Nowadays, with SEO becoming a lucrative business, there are many crooked SEO companies out there providing promises they couldn’t keep. Be wary of those who claim to have a relationship with Google which enables them to guarantee you top rankings in organic search results.
A good Search Engine Optimization firm should be straightforward and be realistic. It should have the experience to enhance your chances of increasing your online presence or visibility in search results, without making any unrealistic promises. It should also have a team of dedicated Search Engine Optimisation Experts to do the necessary work. They should not be afraid to tell you when something is unrealistic as they understand the value of under-promising and over-delivering.
2. Utilize Ethical SEO Strategies
Beware of those firms that employ what are called “black hat” techniques. These techniques are against Google’s existing quality guidelines. The results are rarely long-term, and may eventually cause the site to be dropped from ranking or be banned either temporarily or permanently once the search engines discover what has been done. So, make sure to ask your chosen SEO company for their ethical SEO Strategies they utilize for their clients’ websites and how they achieve good results.
3. With Good SEO Portfolio
Though, there’s no SEO company that can guarantee a Top 1 ranking on Google, a reliable one can come close.
The effectiveness of SEO may be measured by the position of a web site on SERPs when searching for a certain keyword (which people are actually searching to find your offered products / services) , or through Web Analytics Key Performance Indexes (KPIs). So, a reliable company has a good SEO Portfolio that will attest to their vast experience and good reputation in the industry, displaying their history of success that their clients are experiencing as a result of their work.
4. Schedules Regular Meetings
Though SEO work is very busy, a good SEO company should make time for clients to regularly reach out rather than wait for you to call with problems. They should make sure to keep fixed communication and feedback on the progress of the SEO and at least schedule regular review meetings every month.
5. Proactively Hands-on
They should have time to update you with interesting and informative blog posts and follow up meetings with phone calls to let you know their concerns about your site as well as get your opinions. They should also have intimate knowledge of your website and regularly be updated and make strong suggestions and recommendations around keywords, on-site updates, blog marketing, social media etc.
6. Provides Strategically Sound Value
They should regularly provide you with strategic advices that can help you generate more inquiries or sales. These advices may come in the form of creative ideas, such as how to make your social media campaign to become more engaging for a boring product offering or how to get more people to click your listing on search results.
7. With Friendly Customer Support Representatives
They must have representatives that could be easily reached for inquiries and support. Make sure that they are friendly and open to suggestions. Moreover, a good SEO should be able to explain, in simple terms, what it is they’re doing.
8. Delivers Good Results
Generally, a good SEO company’s stature comes down to whether they can deliver good results for their clients. They should be able to increase your online visibility, make your site SEO and user-friendly, build your brand awareness, increase your targeted visitors and customers and improve your Return of Investment (ROI).
Posted by Premium SEO Solutions:
“Not satisfied with your site’s performance? We encourage you to take our SEO Audit for FREE to let us help you identify issues that may be preventing your site from ranking well in search engines! You may evaluate our SEO Portfolio and see how we deliver measurable results for our clients.