Nowadays, Infographics, also known as Information Graphic that is a graphic visual representation of any given information, data or knowledge, has become a trendy new way of sharing and communicating large chunks of complex information quickly and clearly in a much simplified way on the web.
Over the past years, infographics has evolved as the most popular means used by many search engine optimization experts for marketing online businesses and brands through SEO. Their importance to SEO is even more highlighted in the age of social media. SEO experts are now increasingly using infographics in grabbing the attention of the viewer by being visually attractive and by possessing substantial, useful and easily readable and understandable information embedded within them.
Why Do Infographics Become Popular?
1. Ability to Communicate an Incredibly Large Set of Data
Infographics enables you to represent large complex information, data or idea in a compact, simplified yet creative and visually attention-grabbing approach with the use of colorful lines, boxes, arrows, and various symbols and pictograms or graphics.
2. Visually Attractive and Compelling
As mentioned above, as infographics makes use of colorful visualizations to represent your complex data in a simplified and easily readable manner, it can be also an interesting and meaningful yet fun and interactive way to exhibit your ideas or use to explain a process that instantly engages visitors.
As people are also highly visual, there are a lot of people who respond well to a visual content. According to a survey from AYTM Market Research, it’s found that more than 65 percent of consumers enjoy interacting with visual content on the web.
So you need to tap into that “optic nerve” as 90% of the information that comes to the brain is visual. By presenting your content in a visually attractive manner, you can help your business to diversify the content they use.
3. Easily Scan-able and Viewable
Typically, people have short attention spans as demonstrated when most internet users, according to studies, tend to usually opt to leave a website or continue exploring it in the first 2-4 seconds of looking the page. With not enough time to convince people to stick around, infographics’ visually attractive and simplified visualizations are a more effective way to literally catch peoples’ eye.
4. Ability to be Viral
As infographics are visually attractive, it has a much higher capacity for them to be shared on social networks and become viral than ordinary text content.
5. Social Content with images/ questions Boosts Engagement and Visibility
According to a report from Buddy Media, it had found out that images, infographics and other visual content shared on Twitter generate two times more engagement than those without images. The study suggests that sharing visual content can help a business increase engagement for its social media marketing campaign. Therefore, social media marketing campaigns must offer users diverse content, such as images and infographics, to improve visibility and drive engagement.
6. Many SEO Benefits
In terms of SEO, infographics is not only a great way to display complex yet useful information in a very attractive and effective way, it also provides a great user-experience and can also be a scalable link building tactic as well as a great way to get more social signals. Visitors are likely to share your image/page if it’s done well. And if you manage creating an infographics that can be useful or is beneficial, visitors will want to display this on their websites, making it a good link bait, getting you back links from other sites. All of this will maximize your chance of getting highly ranked in search results.
Overall, it’s important to create a reliable, informative and well-designed infographic. This is because the infographics is a great way to display your knowledge. And it can help position you as an expert on your category or topic; thus, establishing you as an authority which is important in SEO.
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