With search continuing to predominate internet activities in both desktop and mobile (according to a recent Internet studies, 92% of internet users use search engines, 97% of consumers search for local businesses online and 43% of local mobile searchers “come through the door” and 22% buy; while 88% of mobile searchers take action within 24 hours and about 70% take action within 1 hour), it has now become crucially essential to be found in search results, especially for new websites.
To do this, new websites must undergo professional search engine optimization (SEO), which is the process of getting websites on search engine’s organic search results for terms and keywords that will generate leads, sales or enquiries for your business.
Generally, the higher the rank on the search results page, and the more frequently a site appears in the search results page for competitive keywords (with high number of search volume), the more visitors it will receive from the search engine’s users.
Here are the things to consider when doing SEO for a Brand New Website:
- Accessibility
This means that you must ensure that your new site and all its pages and contents will be easily reached and available by both users and search engines in the easiest way and with less effort. You need also to make sure that you don’t have any errors that can harm your SEO Campaign like 404s and 500 errors and 302s instead of 301s, duplicate content, missing title tags, thin content.
These things do not have much material on the page for the search engines to crawl and index and for users to read as well. There are tools that can keep track or monitor these errors and 2 of these that are recommended by Search Engine Optimisation Experts are Google Webmaster Tools and SEOmoz Crawl.
Google Webmaster Tools is completely free. Just register at Google.com/webmasters. The SEOmoz Crawl can be used through the SEOmoz Pro Web App and feature things that Google Webmaster Tools don’t keep track of, like 302s and some thin content stuff.
- Targeting of Keywords/Phrases
SEO considers what people search for and the actual search terms or keywords typed into search engines, choosing the right keywords to target. The foundation upon which all of your search engine optimization campaign is built is keyword research.
Keyword research is the process of understanding your customers and potential customers, your audience and identifying the keywords or phrases that they type in search engines to find your products or services. The opportunities and limitations of the keywords selected are also identified, as well as terms that will actually generate your site web traffic and business.
So in doing your keyword research, make sure to look at search volume and the relevance of the keywords to your website. Make sure also that your relevant keywords are actually pulling in searches you care about, and having low difficulty.
- Quality and Value of your Contents
Make sure that your site contents will provide great user-experience, providing relevant and useful information and necessary details, videos or images and graphics that easily explain what you are offering in your site as well as will make your contents more palatable or “scannable” and easily readable and understandable. Making your contents provide a high level of enjoyment and satisfaction from your users can get you to do much better in the search engines.
Search engines are now getting more intelligent, having sophisticated algorithms that look at true quality and value. Take for example Google; this search engine giant has now gotten so much better about positioning really good high-quality search results.
- Design Quality, User-Experience and Usability
Make sure that your site has a very simple design that is very user friendly, easy to use and navigate and the contents are easy for your visitors to find things and they flow, providing once again great user-experience.
Posted by PremiumSEOSolutions.com.au:
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