Nowadays, with Google favoring local listings, often being one of the first listings seen on Google’s search result page whenever their algorithm deems a keyword query to have local intent, if you have an Australian local business or one that target audiences in a specific geolocation like Australia, it is ever so more important today that your website be Local Australia SEO optimized.
So here are some tips for Local On Page Optimization:
Take a look at Some Geo-Specific Keywords
Prior to optimizing your website, social media profiles, or anchor text for link building, when it comes to local search marketing, you must first try to learn geo-specific keywords, aside from industry-specific terms. You can make use of Google AdWords Keyword Tool. So for example, if you want to see how many times Australia (geo-specific keyword) + SEO company are searched, by using Google AdWords Keyword Tool, you will be able to see how many times some geo-specific keywords are searched. You would also get to see additional suggestions plus the approximate number of times those phrases are searched monthly.
Take your Most popular competitor’s website
Take a look at the keywords of your competitors that rank highest for your main targeted keyword phrase. Make use of SEMrush, which is a free account that will show you the 10 keywords that your competitors rank well for. By using a combination of these tools and researching other local competitors in your industry, these should help you develop the right keywords to use for the local search optimization of your business.
Optimize Title and Meta Descriptions
As the title tag is still one of the most important elements for on-site optimization, even if sometimes alternate titles are being chosen by Google for their search results, you must still make sure that not only does your title tag include your primary keywords, but also it must include your location as well keep it within 70 characters.
On the other hand, though again there is a possibility that Google might choose a snippet of text from your website instead, it still never hurts to optimize your meta description. Make sure that your meta description not only includes your primary keywords, but also the areas your business serves, and phone number if possible within 165 characters.
Put Local Address & Phone Numbers on all pages
Having your local street address and phone number on all pages is another good signal to search engines. So, make sure to place your local street address and phone number in the text, not in an image, of your website’s footer. By doing this, you’re making the information easily crawlable for search engine bots as well as making it good for people on their mobile phones as your phone number will be clickable.
Give your Local Visitors what they Need
Make an effort to know what your visitors usually look for and then make sure to give these to them on the 1st page. Make sure to put your form or phone number or even your location on the first page as these practical things are what visitors are looking for. For restaurants, you can put a highlight of a couple of your reviews (with a link to other reviews on your website) and have a link to your menu.
Keep Navigation Simple
A rule of thumb for your site’s architecture, make it as flat as possible and you should be able to reach the home page with no more than 2 “clicks” of a mouse.
With more and more people searching for products and services in their areas via mobile or desktop search, and along with Google favoring local listings in its search results, it is now more than ever very important to get high rankings for local search.
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