Established websites have always been known to have a big advantage over new websites.
Given that these websites have been around for a long time, with enough time to establish trust and authority, and with age, trust and authority being ranking algorithm metrics, search engines like Google trust them more. In addition, with them having a lot of time to get good inbound links, a new website will find it difficult to compete with these established sites.
Fortunately, however, according to Search Engine Optimisation Experts, it’s possible to compete with the big players even if you’re a new website.
Here are a FEW TIPS that will help you to Compete with these Established Websites:
Conduct an In-Depth Website Analysis
Doing this will not only produce usability metrics but also will help you with your strategic goal-setting and planning of your SEO campaign.
An In-Depth Website Analysis may include a content analysis of both your website and your competitors. Do a page analysis of your site. This will help explain your in-page factors that affect your rankings in major search engines such as current on-page status, overall page structure, indexed pages site and dimensions, number of pages product/services categories. It will also help identify page characteristics: frames, J Scripts, dynamic pages etc.
You could also do a detailed link popularity analysis that will break down current links your site may have, how many and how good it is overall. Make an analysis of your backlinks, outbound links, internal links, broken links etc.
Also do a Competition Analysis. This will provide you an analysis on the current standing of your competitor; determine the factors why they are ranking much better than your site. Also know the current keyword ranking on all major search engines. This will provide your current placement for specific keywords on major search engines.
Target the Right Keywords
It is a really important for a new website, it would be nearly impossible to get high rankings for competitive keywords. So, aside from including these keywords on your web pages, you should also:
- target those that can potentially drive traffic to your website
- use less popular versions of your targeted keywords
- target as many relevant keywords as possible
Optimize for as many Keyword Variations as Possible
Even if you’ll only have some visitors for each keyword, ultimately, you will get many visitors with all keywords combined.
Also, aside from the advantage of getting high rankings for many of these long keywords, there is also another advantage of your website becoming relevant to a topic. So the higher rankings you have for keywords that are relevant to a topic, the easier it would be for site to rank higher for more competitive keywords.
Make Your Site Easier to Navigate for Users and Search Engines
To do this, you must have a good internal linking and great site architecture. This means that you must improve how users and search engines find their way around your site, with the least number of times users have to click to find your best, most relevant content.
The same applies to search engines; you must also make sure to flatten your site architecture. According to most professional SEO Services providers, pages buried very deeply in the architecture might not, in all likelihood, receive enough link juice to be visible in search engine rankings. By “flattening” or promoting content “up” the architecture, your site can make potential gains in indexation metrics such as the number of pages generating search engine traffic and the number of pages in a search engine index; thus, improving its overall rank.
Provide Users with what they Need (quality content)
Google and other major search engines, nowadays, are more focused on providing higher-quality sites in their search results.
According to Google, the goal of their many ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs. Google also intends to reward the efforts of those site owners or SEOs who are making great sites not just for algorithms, but also for users. Thus, they have rolled out their series of Panda and Penguin updates. These updates will ultimately return higher-quality sites in search results and reduced rankings of those low-quality sites. Google had also rolled out a page layout algorithm that reduces rankings for sites that don’t make much content available “above the fold.”
So, with these in mind, nowadays, it’s not enough to be an old site. So, even if you’re a new site, you can still outrank them provided that you are providing great compelling content that is useful to users and doing “white hat” search engine optimization.
Posted by PremiumSEOSolutions.com.au:
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