With the recent massive changes in Google’s ranking algorithm that target web spam, one of the search engine optimization factors that have become more significantly important is the anchor text distribution.
Anchor text distribution is all about how and in what percentage or fraction of your site’s total number of backlinks have anchor text (the actual words that get used to link to another page or site) that are:
1. Exact Match – anchor text exactly matches a keyword
2. Phrase / Partial Match – contained a keyword phrase or partial match anchor text
3. Brand Related – anchor text used could either:
- the brand name itself (Brand Name)
- include the brand name plus exact match keyword (Branded)
- include the brand name plus the (exact/phrase/partial match) keyword (Keyword Branded)
4. Random Keywords – does not contain the brand or any keywords
5. “Naked” URL – no actual anchors, just the absolute URL of a webpage
For a long time, pre- Panda and Penguin, Anchor text Distribution was just so simple. If you want to rank on the first page of Google for a chosen keyword, all you need is an exact match anchor text. Now, this distribution does not work anymore, but can be even harmful for the ranking of your site if you over-use it.
With Google’s recent algorithm updates rewarding natural links and penalizing unnatural linking, though you still need to optimize your anchor text (NOT over-optimized), many SEO Services providers recommend that your anchor text distribution should be balanced and properly allocated and diversified to make your backlinks profile more natural.
Here are Some TIPS on How to Diversify your Anchor Texts:
1. Use your Site URL. Make use of “naked” URLs or bare links, the absolute URL of your site as the most common natural anchor texts are variations of the brand name and website URL.
- Example: “www.premiumseosolutions.com.au”
2. Brand Name. Over the years, branding has become one of the most important ranking signals for Google in sorting out whether your anchor text distribution is natural or artificially inflated. So, acting as a brand, be it name brand or a personal brand has become more and more important. It seems that the more people link to you as a brand the better.
- Example: “Premium SEO Solutions – SEO Experts”
3. Exact Match. Some tests show that it is safe to use 30% of exact match, while other says shouldn’t be more than 15-20%. This is because exact match anchor texts are considered by Google as unnatural linking as they are easily manipulated and not natural. So make sure to decrease the amount of targeted links you are building and add in some varying anchor text.
- Example: “SEO Experts”
4. Use Key Phrase / Partial Match. Make use of anchor text links that include your exact match keyword, plus additional “filler” words will make the anchor look natural as well as optimizing important keywords.
- Example: “Dedicated SEO Experts in Australia”
5. Use Random Words. Mixing in a decent number of words and phrases that say absolutely nothing about your website (no brand or any keywords) will make it more natural looking. The more natural variations, the better.
- Example: “click this website”
Posted by PremiumSEOSolutions.com.au:
“Not satisfied with your site’s performance? We encourage you to take our FREE SEO Audit to let us help you identify issues that may be preventing your site from ranking well in search engines! You may evaluate our Search Engine Rankings and see how our site ranks on Google Australia search results.