Ever wonder why you’re starting to see photos of some people being displayed in Google’s search results? What are those?
These are, according to Search Engine Optimisation experts, “Google Authorship Markups”.
What is Google Authorship?
Google Authorship is the search engine giant’s initiative to start attributing content to original authors.
Through a set of methods, either by adding your G+ profile to your blog post or by verifying your email address as the author, are enabled to make a verified connection between your original content anywhere on the web and your Google+ profile. And once you have verified your “authorship” with Google, your photo and information from your Google+ profile (so make sure to upload a profile photo with a recognizable high quality headshot) will be displayed by Google alongside your article in the search results.
The Importance of Adding Google Plus Authorship to your Blog
According to Google, Google Authorship that displays author information in search results was developed in order to not only help users discover high quality content on the web but also empower them to engage with content authors through Google+.
Moreover, adding Google Authorship is important, according SEO Service providers, as these will:
- Protect your Content from Those Writers who Steal it
As you need to add a link on your Google profile that points back to your website as well as Google requiring you to have each page of your content to include a byline containing your name and that your byline name matches the name on your Google+ profile, this will keep people from claiming or stealing your content.
- Build your Credibility or Authority
The information on the credibility of authors is considered by Google as a ranking factor. They also use author markups as a trust indicator in their search algorithm. Also, as Google makes use of its social network Google+ in linking authors and their articles, the author’s previous achievements can now be known by Google and use it to rank their future posts.
Authors can now build credibility by verifying their authorship connections with their Google+ profile. And once they become a verified author, they will be trusted more and given more authority; and will find better rankings in search results. This is because Google now knows they can trust you to write good content.
- Increase Blog Post’s Clicks Through Rate
Google authorship can add a layer of personal branding to your posts and with people’s natural tendency to trust people over brands, people can’t help but to see the article with the author photo as more trustworthy, encouraging them to click the posts. It also makes search results more human, and thus making it more likely to be clicked. According to one study on the impact of rich snippets on traffic, the number of clicks had shown an increase by 150% once the rich snippet was added.
- Help Readers Discover your other Content on the Web
Because Google Authorship pulls in information from your Google+ profile, then readers can easily find your other works on the web just by clicking this.
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Posted by: Lyka Winnett
