Basically, Author Rank is all about ranking search results based on the reputation of the author; the perception of “great content comes from great authors”.
Here are Some Tips on how to Start Build and Improve your Google AuthorRank recommended by many Experts in SEO and Social Media:
- Set Up Google Authorship
This will ensure that Google is exactly provided with what they need to assign you an initial AuthorRank, a connection or link between your online identity and the content you’re creating.
- Be Proactive
Once Google Authorship is set, immediately track down all the (quality) content you’ve created on the web and make sure that you’ve put the correct rich snippet markup by making use of the Rich Snippet Testing Tool. This will ensure that all the contents you’ve created are being factored into your AuthorRank.
- Build Relationships with the Best Writers in your Industry
Identify the best writers within your industry or niche. You can make use of tools such as Linkdex. By identifying those people who you want to link to your site, according to search engine optimization company experts, you can figure out where to best spend your time in building relationships.
- Focus on People
The byword of today is personalization. Everyone likes a more personal approach, especially online as people trust people more than machines. So, try to build and sell your brand with a personal approach. Build a personal brand in which people would deem trustworthy, leveraging your people, and do outreach in your own name. This is because people tend to appreciate this much more if they know who is behind your content as opposed to company social accounts, which can often lack that personal touch.
- Make Your Content Worth Sharing
Make sure to create content that your audience cares about. If they care and are interested, they tend to share them with others (proudly).
- Get on the radar with the best writers in your industry
Figure out which social media sites they are using and then share their content and connect with them. But please remember not to go overboard. Just do enough to get their attention and make sure to add value to their conversations, don’t spam them!
- Leverage your Google+ Constantly
It’s now time to make use of your Google+ account. Your “in circles” count is now going to be used by Google to help them determine your AuthorRank. This means there is now a need for you to make sure people have a reason to follow you. You can do this by:
a. Do posting of useful and interesting updates multiple times a day.
b. Do a regular check in on your feed and on the global feed and +1 and comment on stories you find interesting. +1ing content tend to make people fired up and commenting can add something to the conversation.
- Make sure to fill out your “About” section and title
This information is used by people to decide if they want to put you in their circles (especially when they’re on mobile).
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