Google has finally rolled out its own Disavow Link Tool.
Announced by the head of Google’s web spam team, Matt Cutts, during a keynote at the Pubcon conference in Las Vegas, Google’s Disavow Link Tool is basically a Webmasters tool that enables you to disavow links to your site.
This means that if you have received a notification of a manual spam action based on “unnatural links” pointing to your site, by making use of this new Webmaster tool, you can address this issue.
This functions by enabling you to indicate to Google which links you would like to disavow, and in turn, Google will typically ignore those links.
Take note that in similar ways with the rel=”canonical” tag, Google’s Disavow Link Tool is a strong suggestion rather than a directive. It is Google’s right and discretion to trust their own judgment for corner cases. There is also a need for Google to recrawl and reindex the URLs you disavowed before your disavowals go into effect, which can take multiple weeks.
Who Should Use this Tool?
Google says that there is no need for the vast majority of sites to make use of this tool in any way. If you’re unsure of what the tool does or whether you need to use it, you probably shouldn’t use it.
However, if you were impacted by Google’s Penguin Update which hit web sites that may have purchased links or gained them through spamming, then, better use Google’s Disavow Link Tool.
When is the Right Time to Use it?
According to experts in SEO, it had been cautioned that Google’s Disavow Link Tool should really only be used as a last resort if you have had actual warnings, and have done all you can do to get the questionable links removed.
It was also posted by Google that after doing as much as you can to remove the problematic links, yet still, there are some links you just can’t seem to get down, then this is a good time to make use of Google’s Disavow Link Tool.
How to Use this Tool?
- go to new Google’s Disavow Link Tool links page in the Webmasters Tools, Once there, first select your site.
- Google will then prompt you to upload a file containing the links you want to disavow.
- Use the format that will list URLs in a plain text file, either with one URL per line or to exclude all links from a particular site using domain. Both formats can be mixed into a single file.
- Once you’ve selected your site, then select your file and submit.
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