Since the launch of Google’s new AdWords Keyword Tool in September 2009, and came out of beta in August, a lot of complaints from the marketers that provide search engine optimization services as well as the paid search communities have been coming in. They are said to be concerned about the wide variance in volume projections that the new version has as compared to the old one.
It was said that Google was not very clear about presenting a very crucial caveat of the new Keyword Tool. This is that combined data from searches on Google.com and the all of Google’s Search Network Partners were used with the old version.
There are always two sides to a coin and as such, the positive effects of AdWords should also be considered. For one, the new Keyword Tool works on ignoring traffic from other Google Search Network Partners. The outdated combined view show larger ad bolder numbers but Search Network numbers are always hard to determine when predicting crucial success metrics. It is then better to have a clear vision of the smaller number and focus on its future potential growth.
The new Keyword Tool also enables one to run search query volume estimates in any graphic market. Before, one has to go to a third-party keyword tool to calculate search query volumes off of relative country population sizes. Now, one can roll in as many countries as one wants to do this.
One can also estimate search traffic mobile devices with this Tool. It will work in quantifying the various mobile search behaviors with a certain precision so as to get a clearer estimate search. Also, the new Tool can ease the heavy lifting of all the search query data with the new data filters. One can now filter query volume, competition, estimated CPC, and others. Lastly, match type targeting has also become more intuitive with this new Tool. The simple check boxes in the new version will make this task easier for all users.
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