Google, Bing and Yahoo, the big 3 search engines, have recently announced Schema.Org.
Schema.org is a site that offers a collection of schemas, i.e., html tags that search engine optimization experts can use to markup their pages using ways that are recognized by major search providers.
This new initiative from Google, Bing and Yahoo are used to produce and support a common vocabulary for structured data markup on web pages in order to improve the display of search results, making it easier for people to find the right web pages.
This recent development would surely improve and will be a great tool for professional SEO.
As a one stop resource for webmasters looking to add markup to their pages, this site would be a great help to webmasters to improve how their sites appear in major search engines. It would be easier for them to markup web pages so that it will be greatly understood by the major 3 search engines.
This collection of shared vocabularies that SEO experts can do in Search Engine Optimization can provide richer search results in order to make it easier for users to find relevant information on the web.
How Does Schema.Org Work?
Bing, Google and Yahoo! have come up with this shared collection of schemas or vocabularies for a data that webmasters can use. Based on Microdata, Schema.org provides vocabularies for an entity or data that is described on its appropriate page. For instance, if you have an image embedded on your blog, you’ll just need to reference the ImageOBject vocabulary at Schema.org.
To apply schema.org’s vocabularies, you need to be aware of the attributes: itemscope, itemtype, itemprop and the URL of the vocabulary to hand.
Instructions on how to use the Schema.org vocabularies are found on the “getting started” page at schema.org.
Posted by SEO Australia
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