July 24, 2012 – For the past couple of months since Google’s Penguin update had been hatched, wreaking havoc on unnatural linking, the sending of link penalty notifications for unnatural links pointing to your web site has been intensified, making webmasters obsessed with link removals.
Now, many site owners out there are trying to capitalize on this fear. There are many sites that are now charging fees for link removals.
There’s even a webmaster who has posted in Google Webmaster Help thread, claiming of being charged by the site owners, requiring him to pay between $20 and $500 in order for him to get some of the sites linking to him to remove the link.
These charges are called by the site owners as “link removal processing fees,” basically a fee charged by site owners in exchange of removing the links they have pointing to your web site from their site.
One example of a directory with a special landing page specifically designed to collect money from webmasters in order to remove links from their site reads:

Courtesy of Search Engine Land
With regards to these link removal processing fees, Google hasn’t yet commented on it.
Do you really have to pay for link removals?
Before you pay for a site to remove a link, you should know that there are alternatives.
You can either threaten to sue or wait for Google to release their disavow link tool as Bing already has. You can also 404 the target page.
Posted by SEO Australia
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