Google has always been trying out new things and applications to improve its services. It has improved its features so as to attract its users to use this search engine more than they ought to. It has added recently some new features in its search, advertising, and news.
There are four latest tools generated by Google and these four are namely Twitter profile integration, AdWords display URL spacing , new news layout, and Adsense ad variations.
For the Twitter profile integration, it allows one’s Twitter profile to be linked to your Google profile. According to BIA/Kelsey blog, when you try your Google’s social search results, it will ask you if you want to know what your friends would think regarding what you’ve searched for. And if you say yes, then Google would connect you to your Twitter account and thus, Twitter results will be provided. In effect, it personalizes your search results.
In response to this, Google tried to ask permission from users to gain access to accounts for the application of the Twitter integration.
It has been speculated that Google will be able to build Google Circles at Google’s I/O conference this coming May. But then Google denied this issue.
In the case of AdWords Display URLs, Google has been playing around with it by giving spacing especially for keywords in your query. It has been observed by PPC blog recently. Aside from that Google also played around with the lower casing URLs and changed the background color to yellow.
Though it has not been officially confirmed, it has been noted that Google has a new News Home Page. It shows a ”clusters” interface which allows us to get more headlines “above the fold.” Search Engine Roundtable has tried to feature some of its new designs but still Google denied such rumor.
On the other hand, Google never denied its featuring the new AdSense Ad Format. These formats are constantly seen by users already, so there is nothing much to deny by Google.
According to Google, these variations are done to improve their ad formats. These new formats only run for a short time and will only impact a small number of views but this will already fulfill the tests. If these tests are successful then, these will be featured constantly soon. We will just have to wait.
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