Google has recently rolled out globally its Farmer/Panda Update, an algorithmic improvement designed to help people find more high-quality sites in search, to all English-language Google users.
According to Google’s Webmaster Central Blog, new user feedback signals are also included on this update in order to help users find better search results. In some high-confidence situations, date about the sites that users block are also incorporated into their algorithms.
However, as Vanessa Fox clarified, Google uses this as a “secondary, rather than primary factor. If the site fits the overall pattern that this algorithm target, searcher blocking behavior may be used as confirmation.”
Google also stated that this algorithm works even “deeper into the “long tail” of low-quality websites to return higher-quality results where the algorithm might not have been able to make an assessment before. Compared to its original update which have changed almost 12% of U.S. queries, the impact of these new signals is smaller in scope and only 2% of U.S. queries are only affected by a reasonable amount.
Based on their testing, they said that their algorithm is very accurate at detecting site quality. They also encourage users with sites that are believed to be of high-quality and have been impacted by this change to evaluate the different features of their sites comprehensively.
Meanwhile, Google continues testing and refining the change before expanding to additional languages.
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