Google has recently announced that its Google Instant Preview is now provided with Flash Support.
Google Instant Previews let users see a snapshot of a search query result before clicking on it. When it is first rolled out, it did not support Flash web sites and the previews were not fully displayed on those results. But now, it displays a snapshot of any Flash components or content on the page.
However, for pages that are fetched on demand by the “Google Web Preview” user-agent, Google generates a preview without Flash in order to reduce latency. The preview will appear in these instances as if the page were visited by someone using a browser without Flash enabled. Depending on how your website handles users without Flash, an “Install Flash” messages may be displayed in the preview.
Google has posted some guidelines for using Flash on your site in order to improve your previews for these on-demand renders. They are as follows as posted in Google’s Webmaster Central Blog:
“Make sure that your site has a reasonable, seamless experience for visitors without Flash. This may involve creating HTML-only equivalents for your Flash-based content that will automatically be shown to visitors who can’t view Flash. Providing a good experience for this case will improve your preview and make your visitors happier.”
“If Flash components are rendering but appear as loading screens instead of actual content, try reducing the loading time for the component. This makes it more likely we’ll render it properly.”
“If you have Flash videos on your site, consider submitting a Video Sitemap which helps us to generate thumbnails for your videos in Instant Previews.”
“If most of the page is rendering properly but you still see puzzle pieces appearing for some smaller components, these may be fixed in future crawls of your page.”
Google assures the users that they would continue to make improvements to Instant Previews.
Meanwhile last month, Google added Instant Previews to AdWords.
Posted by SEO Australia
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