July 28, 2011 – Google, a search engine giant, has finally confirmed that it has pushed out a small update to the Panda filter, marking update 2.3 of the algorithm.
Google has confirmed that late last week, its updates to the Panda filter are continuing to iterate on their Panda algorithm.
This recent update was pushed in just 5 weeks after its scheduled Update 2.2 which came up officially last June 16, 2011. Google said that it has been regularly updating Panda to show their commitment that they intend for their users to get access to high quality sites.
According to Search Engine Land, an online publication for the latest search engine optimization news, the update released late last week includes some new signals that help differentiate between higher- and lower-quality sites based on quality content perspective.
A Google spokesperson said “We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users,” and “This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year.”
Since February this year when the first Panda update was released, there have now been 5 notable Panda Updates. It has been noted that trend is developing in the release of Google’s Panda Update as about every month Google reruns its Panda algorithm.
Likewise, every time Google’s Panda update hits, some websites which were negatively hit previously have a chance of seeing a ranking improvement while others might see a drop in traffic.
With Google still continuing to tweak its search engine algorithm, many website owners and search engine optimization experts alike noted that changes they had made in fixing a current Panda problem would not show any impact until the next update is run.
Posted by SEO Australia
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