Launched last February 24, 2011, Google had rolled out its Panda update, intending first to penalize websites with low quality or deemed as “thin” content. With the update, Google has been able to influence and encourage the search engine optimization experts, publishers, owner or writers to create quality and relevant site content, which is recommended by Google in order for them to rank high on search results.
What is Google Panda Update? Basically, the Panda update was rolled out intending to filter the search engine results and make it have much more substantial information that is relevant to Google users. It is called an update because it uses filters that run periodically, resifting the search engine results each time it runs as it flagged or filtered again the low value content, while improved contents escape the filter.
So far, there have been 12 official Panda Updates since the rolling out of Panda 1.0 last February last year. The last update was the Panda 3.2 which was rolled out on about January 15th.
The 1st Panda Update 1.0 rolled out last February 24th was specifically targeting scraper sites. These sites are those that copy the content wholesale from the other sites and materials produced from content farms. These sites were penalized with low ranking on Google. According to Google, 12% of the searches in the US were impacted.
The Panda 2.0 released last April 11th or so was intended to handle all English-language queries. The 2.0 does not only include those searches from English-speaking countries but also those queries from non-English countries but having English language as an option.
And after the April 2011 Panda 2.0, Google has continued to roll out minor changes, in which the updates started to be scheduled monthly from May-July 2011, rolling out Panda 2.1 on May 9th or so, Panda 2.3 on around July 22nd and Panda 2.2 on June 18th or so.
The Panda 2.4 rolled out in August had gone international, impacting all languages except Chinese, Japanese and Korean. According to Google, there were only 6%-9% of non-English search results that were affected.
After 2.4, Panda 2.5 was rolled on September 28th, 2011. With 2.5, Google warned webmasters of the “flux” that can happen, where it might make mini-updates that might catch or release some sites a few days after the main release.
Then on October, 2011, Google quietly rolled out Panda 3.0 which was noticed by only a few. Named as the Quiet Panda update, the update seemed to impact relatively less publishers though after its release, Google said that the 3.0 was actually a major update though it did not shed any light on what updates where changed in the filter.
Following 3.0 was Panda 3.1 released last November 18, 2011 and 3.2 released last month, January 18, 2012.
Posted by SEO Australia
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