December 6, 2011 - As Google continues to roll out its algorithmic updates and become a more transparent search engine, it has released once again another list of search updates and changes over the last few weeks. These updates, which seem to be coming out on a monthly basis, include improvements and changes that have recently made to their search algorithms, indexing, and query refinements.
This is good news for SEO Service providers, as well as to the webmaster community. With the current updates, Google’s algorithmic updates could now be better understood. It would also now be much easier to identify problems and find more ways to improve their sites.
As published in Google’s Inside Search, the search engine’s official Search blog, the key updates reveal these key changes:
Search Algorithms Updates:
- More Related Results. With the new changes, it would be less likely that results for queries that are similar to the actual search typed will rank highly if the original query had a rare word that was dropped in the alternate query.
- A Fewer Result from One Site. With the top result selection code rewrite, Google will now show a fewer number of search results from only one site.
- Improved Autocomplete Predictions. Google has made the autocomplete search query feature more flexible for certain queries.
- Improved Tablet’s Layout. – Google has made its search appearance on tablets better to improve its usability.
New Signals & Classifiers:
- A Much More Improved Original Content Identification Metric. Google has added new signals to its original content identification in order to show the content source on the results and better predict original content.
- Automatic Detection Of Parked Domains. With this new “parked domain” classifier, Google will not, in most cases, show parked domains in search queries as these are basically just placeholder sites often filled with ads and typically don’t offer any real value for users.
- More Fresh Image Results. For image searches related to news queries, Google will show more fresh results.
Indexing Updates:
- Better Indexing, Better Long-Tail Results. This update brings more relevant results for long-tail search queries.
- Fresher Blog Search. A fresher and more comprehensive blog search results will be displayed.
Posted by SEO Australia
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