Searchmetrics, the world’s experts in search analytics, has recently carried out a data analysis on the type of content that appears most often in Google Universal Search results, as well as which sites are most visible in them.
Google Universal Search is a Google’s search engine system that blends listings in its search interface from its news, video, images, local and book search engines among those it gathers from crawling web pages.
Searchmetrics data from the study reveal that Video and image content as well as content hosted on Google’s own properties show the top figure.
According to Searchmetrics data analysis, having a video is one of the best ways of showing up in the top results at Google. Their data shows that videos are by far the most found results in Google’s search result page, with image content running a distant second.
Map results, news, books, shopping, images and then blogs follows after video and image content.
This is good news to search engine optimization firms which provide video contents as one of its search engine optimization services.
Now, if you want to be seen in Google Universal Search, all professional search engine optimisation companies must do is make a video!
Google Leads in Universal Search
Searchmetrics also revealed the top US based properties that come up under each universal search vertical. The data show that content hosted by Google has clearly dominated in the top US based properties universal search, with content hosted by Google ranking top in four of the five areas.
Data also show that YouTube, the leader in online video and a subsidiary of Google, is the number one video site that shows up for video results. While Google Maps has garnered the number one map site that shows up for map results.
Meanwhile, the number one shopping site that shows up for shopping results is Google Product Search while the number one image site that shows up for image results is Google’s Blogger.
Posted by SEO Australia
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