There are some changes on Search queries if you had notice lately, due to the launch of the new Google Instant. It is the page or query update that makes your search queries updated dynamically to show some results for the top completion of what the user has typed, so if you are a person who created the website, you will be seeing and visiting your own website much faster than before, not even the help of clicking the button search of even hitting the enter key.
Using Google Instant, you will be able to see some increase on impressions because your site will appear in search results as other users search for you. This will make it better to find the results faster and reliable. Some of the impressions are being measured in three ways and that are as follows:
- Your site is displayed in search results as a response to a user’s completed query (e.g. by pressing “enter” or selecting a term from autocomplete). This is the traditional model.With Google Instant, we also measure impressions in these new cases:
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The user begins to type a term on Google and clicks on a link on the page, such as a search result, ad, or a related search.
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The user stops typing, and the results are displayed for a minimum of 3 seconds.
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This could be a great feature only if you think this will make your site traffic up on ranks however, some testimonies said that most of the traffic are gradually decreasing and to worst getting down prematurely. The changes may not be a good idea but it will surely depend whether or not is does or does not. It all boils down to searching on the engines that will affect SEO as you need to have a considerable knowledge of the new update, and will make you be aware of the displayed searches afterwards.
