October 29, 2012 – Google’s head of its anti-spam fighting team, Matt Cutts, had just recently posted a video on why Google doesn’t provide an SEO Quality Indicator.
After being inducted into the University of Kentucky’s Hall of Fame in Lexington, Google’s web spam chief Matt Cutts had just made a new Webmaster Help video post addressing the question about why Google doesn’t provide some kind of “SEO Quality Calculator”.
The exact question was asking, “Why doesn’t Google release an SEO quality check up calculator? This will help people to optimize their websites in the right direction. Is Google willing to do this or it just wants people to keep guessing what’s wrong with their websites?”
In the video, Cutts answered the questions as both yes and no, explaining that Google had always been wanting to make it easy to SEO and also talked about how much Google had already done to provide Webmasters with the necessary help via its Webmaster Tools and the notifications of the manual actions Google had done on webspam which it sends out to 99.9% of all those people who are doing bad SEO things.
Cutts made mention of the necessary information it had already provided via its Webmaster Tools that could help regular webmasters but not those people who do webspam a lot.
Then, it was stated by Cutts, “If we were to just give an exact score…so back in the early days, InfoSeek would actually like let you submit a page, see immediately where it was ranking, and let you submit another page, and there are stories that have lasted since then about how people would just spend their entire day spamming InfoSeek, tweaking every single thing until they got exactly the right template that would work to rank number one. So we don’t want to encourage that kind of experimentation, and we know that if we give exact numbers and say, ‘Okay, this is how you’re ranking on this particular sort of algorithm or how you rank along this axis,’ people will try to spam that.”
But, according to Cutts, all Google wants is to provide a lot of really useful tools to people that are doing SEO themselves such as the regular “mom and pops” or ‘people who are really interested and just want to dig into it’ such as SEO agencies who are in need of more information so that they can do productive optimization.
Then Cutts continues saying that it is not the intention of Google to make it easy for the spammers, but all Google wants is to make it as easy as possible for everybody else.
Cutts says, that there is an inherent tension there and Google had always been trying to find the features that will be able to provide the needed help to regular people while not just making it easy to spam Google.
But obviously, Google is now making it harder to get on the front page of results on Google as there are all of the other elements Google had already added to the SERPs and the reduced number of organic results appearing on an increasing number of them.
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