Mobile Keyword Tool has been freshly announced by Google to help solve the fundamental business problem of resource allocation. Its potential is to ignite mobile search marketing and propel mobile web marketing into orbit now. It reveals new feature designed to help professional SEOs and marketers build segmented keywords lists that better target ads toward mobile searchers. It is an enabler for mobile PPC execution and without it; marketers and agencies hesitate to fully embrace mobile search campaigns.
You can now get keyword ideas just by using the “Advanced Options” tab in the familiar interface. This applies for mobile WAP search on most feature phones, and full internet browser search via iPhone, Android, and other high-end smartphones. On the other hand, desktop searches allow you to filter these keywords by average CPC, competition level, search share and other metrics to target mobile search campaigns.
In 2010, we witnessed how consumers are embracing their newfound mobility– through mobile web, mobile search, local search, SMS, email, social networking, and apps often to make immediate buying decisions. But despite of its boom, marketers still hesitated to allocate budget to mobile marketing.
In analytic reports, the meaningful data was revealed only limited and self-reinforcing information. Like, how much traffic you receive from direct-load mobile users or from mobile searches for your brand name. You could infer market domination in this example but you couldn’t learn what you didn’t know. As a result, data-driven marketers were forced to optimize the home page for mobile consumers but leave all other entry points untouched. Searches also could not access them through Google/Bing even if deeper mobile-ready landing pages are available – they can be access only through mobile home page. And this poor showing from mobile organic search had affected the overall case for mobile higher bounce rates, lower conversion and potential attrition.
The launch of Google’s mobile query volume date had changed all of that poor showing from mobile organic search. Every marketer had just gained access to the most reliable source of information with which to size-up aggregate demand across all three pillars (local, organic & paid) of mobile search behavior. It is designed for marketers to stop their mo-babbling and start speaking the language of the CFO and CMO such as financial forecasting, mobile campaign planning, competitive market share, and performance management.
This mobile keyword tool powerful stuff as it flips the mobile argument upside down and right-side up by taking the focusing off of mobile’s small contribution to your web traffic, and focus on your organization’s small share of market. This progress be spurred on by the mobile search business case, but they will be optimized to benefit the gamut of mobile web campaigns – from paid search, organic search, local search, social media, display, and more. And because of this, every marketer has an opportunity to intelligently and aggressively optimize for the mobile web requirement.
