One of the often issues online is how sites deal with mobile URLs and content. It is somewhat bothering to read an article through mobile change from www.domain.com/article.html to m.domain.com/article.html. As it ends up like sharing the URL with m.domain.com, not the main www.domain.com for that specific site. It simply means missed link control and opportunity. Why can’t they use the same technology to redirect a mobile device? The purpose is to simply serve up a different structure for that mobile device and leave the URL as is. It leaves the user with no choice at all either through the CMS or budget reasons.
Matt Cutts of Google posted a video to guide people into using different URLs which needs some clarification for its users’ convenience. There was a blog post written by Pierre Par from Google which encourage users in making websites mobile friendly. Some bits of the blogs explained the difference between traditional mobile phones and smartphones.
The blog discussed the two bots of Google which is the Googlebot and Googlebot-Mobile. Googlebot crawls webpages on desktop-browser type while Googlebot-Mobile crawls mobile content. Traditional phones are supported with special useragent strings within Googlebot-Mobile and not smartphones but this may change.
Smartphones are expected to handle desktop experience content so mobile-specific really does not need effort from webmasters and Search Engine Optimization Experts. But it does not mean that you cannot serve a special style sheet to smartphones anymore. Its decision should always be based on how you can best serve your users.
Moreover, it does not actually matter what the URL structure is as long as it turns exactly what a user sees too. Also the use of the same URL is not considered cloaking by Google.
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