August 22, 2012 – Matt Cutts, the head of Google’s anti-spam team, gave SEOs a big warning for them to be prepared for the next impact of Google Penguin Update.
Google Penguin Update is said to come back and will give SEOs and webmasters more jolts in the coming months, as Google continues to make adjustments of it.
Just recently, at the SES San Francisco conference, it was discussed by Matt Cutts as to how Google is still making tweaks on its Penguin Update algorithm that is designed to penalize sites that spam Google. Questions were also asked and answered by him regarding the Penguin update that has once again shaken many webmasters.
Cutts had said that as the Penguin algorithm is newer, bigger adjustments are still needed to improve the algorithm and thus it is expected to have a more “jolting” impact on sites it hits, until it smoothens out over time similar to Panda.
He also explained that just like Panda in its early days, it had taken several months for him and his engineers to iterate on the algorithm, in which the resulting impact have tended to be somewhat bigger, giving the example the April 2011 update which had incorporated new signals like sites that users block.
Then later on, Matts added, the Panda updates had come to have less impact over time as the signals/algorithm were stabilized, with Panda moving closer to only near-monthly updates.
“We’re still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Because of that, expect that the next few Penguin updates will take longer, incorporate additional signals, and as a result will have more noticeable impact. It’s not the case that people should just expect data refreshes for Penguin quite yet,” Cutts said.
However, Cutts warned that “you don’t want the next Penguin update,” as Google’s engineers have been working hard on the update.
Cutts even added to expect of a more “jarring and jolting” next few updates for webmasters and SEOs.
Posted by SEO Australia
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