As Google plans to retire several non-Google name brands and rename them as Google products, it has been rumored lately that Google is set to retire its Picasa photo management tools and its Blogger blogging platform.
Rumor has it that these two are the first among the many Google services that will undergo the Google rebranding treatment.
Despite these persistent rumors running around the rumor mill of speculations that two of the hugely popular Google products, the Picasa and Blogger brand names, are going to be shut down, sources say that Google will not be shutting down these two brand names but instead they will simply be rebranded as Picasa will become “Google Photos” and Blogger will become “Google Blogs.”
Blogger was launched in 1999 and purchased by Google in 2003 while Picasa was launched in 2002 and purchased by Google in 2004. Blogger remains to be one of the world’s ten most popular websites while both sites possess strong independent brand identities of their own. However, it still remains to be seen how users will respond to the loss of these brands.
The rebranding, speculation had it, is part of search engine giant larger attempt to unify all the Google brands in sync with the launch of Google+, the search giant’s social initiative.
The decision to rebrand is said to be by far the biggest rebranding exercise launched by Google.
As the search engine giant launched its Google+, the social network, Google’s total rebranding of Picasa and Blogger is due to take place over the next six weeks.
Previously, Google had made similar moves, with the rebranding of JotSpot as Google Sites in 2008 and rebranding GrandCentral as Google Voice in 2009.
Google is likely to be considering a similar move with its several other leading brands. However, our sources made it clear that Google would not rebrand the YouTube brand, which is said to be almost as powerful as the Google brand. Meanwhile, Google Videos was recently shut down last May as it failed to live up to the hype.
Posted by SEO Australia
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