December 2, 2011 – Good news for search engine optimization experts and SEO companies!
Social media giant, Facebook, has recently overhauled its Page Insights analytics tool and added a new set of metrics that can help FB marketers.
The newly revamped Facebook Page Insights now comes fully loaded with metrics that are aimed to help FB users and marketers super-charge their Facebook marketing.
With this new set of metrics, FB Marketers now have another set of tools to measure the success of their Facebook Pages.
One new metrics is called “People Talking About”. This new metric will be seen below the total number of Page Likes. It is designed to measure user-initiated activity or engagement related to that Page, like posting updates to its Wall, leaving comments, mentioning it, or sharing content from it. It will show the number of unique people who have created content about your page on Facebook in the past week.
The other metrics are “Likes,” and “Friends of Fans,” which are the actual total number of friends a Page’s fans have. Another new metric is the “Weekly Total Reach,” which is an accurate assessment of the total number of people who have posted something about your Page, how many news organizations within Facebook have referenced it, and how much viral distribution or elements of your Page has gotten.
With the latest Facebook’s Page Insights’ new metrics, FB marketers will now be able to have an exact account of how far beyond the initial fan a content went or has gathered. The more the content is viewed, the more people will get directed to your page, providing a higher the chance of them clicking on an offer.
The new metrics are also aimed at providing FB page owners as much information as possible about their fans, with the aim of optimizing their page to keep fans there for a longer period, as well as repeating the kind of things that worked for the page.
Posted by SEO Australia
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