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August 23, 2011 – Ever since StumbleUpon was founded in November 2001, the ‘discovery engine’ that helps users find the best of the web according to their interests and preferences has done what it was set out to do, that is discovering interesting web pages, photos and videos recommended by friends and like-minded people, from relevant to irrelevant, without utilizing specific web searches but with the use of their sets of around 500 topics.

However, those kinds of web search about to change, as StumbleUpon rolled out its newest feature, the, ‘Explore Box’.

This newest StumbleUpon Beta Feature is designed to deliver a more defined search engine-like capability and expand StumbleUpon’s functionality.

StumbleUpon was launched as a discovery engine which shares and recommends web content to its users, like Web pages, photos, and videos that are personalized to their likes and interests using peer-sourcing and social-networking principles.

Over the past two years, it has become one of the popular social bookmarking sites  used by professional SEOs and marketers for their Social Media Campaign. Itworks around a browser toolbar that allows users to rate or vote, either positively or negatively, on its contents.

Now, with the newly debuted “Explore box” feature, StumbleUpon users can now view streams of content related to specific keywords or phrases in a narrower content stream, and with the alternative of viewing content within hundreds of more granular interests. This means that this new feature will enable users to “stumble upon” hundreds and thousands on particular topics fairly than just being limited to set up specifically defined types.

A Wider StumbleUpon’s Search & Discovery

The newest feature enables for a wider search & discovery, from the previously pre-existing StumbleUpon’s list of 500 preselected topics.

Likewise, it also made it easier than ever to navigate within the user’s world of interests as the topics range variedly.

Moreover, almost any keyword can now be stumbled upon or explored as if it were a topic.

This new feature is good news for Search Engine Optimization Firms that run Social Media Campaigns as they have a greater chance for web visibility and be listed on StumbleUpon’s search results, which can help increase their site’s traffic.

Posted by SEO Australia

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