February 7, 2012 – Just recently, one of the famous and flourishing social bookmarking website, Stumble Upon, completely changed its overall look.
StumbleUpon, a successful social media site with over 20 million users which had doubled from 10 million in about a year and a half, had just recently launched one of the site’s biggest redesigns – removing themes, groups, and blogs from the site.
StumbleUpon has eliminated every direct link to content from site’s own resources. In its place, a ‘Stumble This’ button is found on every content page. Clicking this would direct you to the content’s iframed edition.
One should recall that previously, when logged-in in StumbleUpon, you could “X” out the page and go straight to the original site. Now if you’re logged in, you have to stay in the iframed version of the site.
These redesigns which were aimed primarily at bringing back users in the toolbar through the installed or iframed way have basically moved away from any focus on the site.
The recent changes have been noted by professional SEOs and webmasters alike. Some of them have found the recent changes annoying and unnecessary, especially without the ability to remove the toolbar. There are even some who even speculated that the recent changes may even cause an exodus of StumbleUpon users.
And just a few days ago, StumbleUpon responded and explained the recent changes.
Mike Mayzel (Director of Communications), Marc Leibowitz (VP of Business Development and Marketing), and Xian Ke (Senior Product Manager) explained that
“The current implementation was designed to mitigate user confusion about clicking to third party links from StumbleUpon.com (i.e. will they or won’t they be able to continue Stumbling from the pages they clicked on via the web StumbleBar).”
As for not allowing stumbleupon users to exit the StumbleBar, they explained that
“Under the prior implementation, signed in users accidentally clicked on the X after which there is no way to return back to StumbleUpon.com and resume Stumbling. As a result, we updated the StumbleBar to minimize accidental closures by signed in users. Users can still sign out via the gears menu. As has always been the case, non signed in users can exit the web StumbleBar by clicking the X.”
Posted by Australia SEO
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