According to Google, 82% of consumers today rely on the internet to locate local businesses. You must be there to reach your customers if you want to truly connect with them.
These are our top five digital marketing tips that will help you get started.
1. Register Your Business Listing on Google
A Google business listing makes it much easier for people searching the internet and maps to find your business. People don’t need to search through your website, Facebook profiles or the Contact section to find you. Let’s face it, unless someone truly needs your particular offering, they won’t search very hard. Encourage your customers to leave reviews on your Google Listing. Positive reviews and interactions can be very beneficial in attracting new customers and building trust. Win-win!
2. Content Is Always King
Although this isn’t groundbreaking or novel, it is often overlooked. High quality content is essential to communicate your brand message, engage your target audience and reach customers who are looking for you.
Blogs are a great way to share content.
This is a common mistake. It can be difficult to produce consistent content, much less high-quality content. This is where planning is key. Schedule your content creation in bite-sized chunks and release small amounts of content frequently.
3. Mobile-Friendliness is a must
Mobile-first is essential. Your website visitors use their smartphones to surf the web, which is something you should not ignore. You will lose customers if your website is not mobile-friendly. Nobody has the time or patience to deal with websites that don’t work well on mobile devices. You may be wondering, “But didn’t people convert more on desktops than mobile devices?”. In fact, worldwide desktops convert at 3.82% and mobile devices at just 1.32% . Don’t let this fool you. People typically need 7 exposures before they make a purchase. It’s highly likely that any customer who makes a purchase from a desktop computer has viewed your website on their smartphone at one point. If your website is not easy to use on their mobile, they won’t return.
4. Be on Social Media
It is effective, relevant and doesn’t require you to advertise. You don’t need to do it hard. There are simple strategies that you can use for social media, even if your first posts are not frequent. Engage with your followers by being consistent and frequent in your posts. If you have a lot of content to share, but don’t have the budget for a large marketing budget, social media can be a great way to reach your audience.
5. Paid advertising
This is the most important. Whether you are new or have lots of competition, want to reach new audiences, or simply want to spread the word, paid advertising will give you the best results. It allows you to target your customers in a specific way (from their demographics to their life events and interests). You can also track how many people clicked on your ads and converted. Re-marketing can be done to existing customers to remind them why your product or service is important. Paid advertising can reach your customers anywhere they are: in a particular location, on a smartphone, searching for something or on a social media channel.
Customers are constantly exposed to digital content. Give them something different and new that they will want to share. People like to feel certain things and if your brand is associated with what they are looking for, people will respond. Digital marketing is more than just for your business. It allows people to see the consistent brand message of your company on their website, social media and in ads. You can generate new revenue streams and build a loyal customer base if you have all of the above.