As a business, there are always more ways to increase sales. Many businesses have discovered that the digital world is a great place to increase their sales because of its broad reach and accessibility. Digital marketing for your eCommerce store should be something you are focusing your attention on. The eCommerce spending grew by 27.6% to $4.28 trillion in 2020. As the total rises to $5 trillion, significant growth is anticipated in 2021. The market is saturated because of the number of eCommerce shops that are popping up. Here are five top digital marketing tips for your eCommerce business. There are many other digital marketing tips, but we chose to concentrate on the top five.
- Cross Selling and Upselling
- Adding new languages
- Email Marketing
- Product and Services SEO
- Active Social Media
- Infographic showing 5 digital marketing tips for retailers
1. Offer cross-promotions and upsells
There are some proven marketing strategies that work regardless of the business type. These include cross-selling and upselling. If a customer is on your website and has added a product to their basket, it’s a great opportunity to cross-promote and upsell other products. Consider what product you are selling and how it could be matched up with another item on your website. The best way to encourage shoppers to buy more is to suggest other products they might like. There are many easy ways to accomplish this with modern eCommerce platforms. You could make the suggestions appear on your customers’ screens as soon as they add an item in their shopping basket. This is a more aggressive way to go. You might also add suggestions at the bottom of product pages or checkout pages. Cross-selling can be a great way to grow a brand. If a customer is feeling compelled to purchase a product or service they will likely be happy to spend more even if it wasn’t their intention. This feature should be implemented on all websites. You are missing out on low-hanging fruits.
2. To broaden your audience, consider adding languages
eCommerce has a lot more reach than brick-and-mortar shops. Although it is not impossible to achieve large-scale success with the former, it is much more difficult. Scaling a business with physical locations is more expensive and logistically-challenging. It’s crucial to establish a connection with international customers if you have successfully reached them through marketing. Language barriers are one of the biggest obstacles to overcome. Your visitors need to be able to comprehend what you offer, how they can benefit, and how they can get in touch with reliable support. Businesses can permit their website to translate pages at the most basic level. A video to-text service can be used by some businesses that automatically translate any video marketing information. Modern eCommerce platforms provide automated translations to other languages, so that businesses can reach a wider audience. It’s important to ensure that your platform is as accessible as possible when you have customers on a global scale. If you don’t, customers could lose interest in your site because they are unable to navigate it properly.
3. Software for Email and Text Marketing
Email Marketing Is a crucial area of digital marketing. Despite being less frequent than in the past, most people still have active emails. Businesses can gain subscribers to send them marketing emails that include new products, loyalty rewards, product ideas, and special offers. Email marketing is difficult because a lot should be planned in advance. It can be difficult to do everything manually, especially if there are hundreds or thousands of subscribers. Automation is an advantage for email marketing, as with all channels. There are many software options that could help. Software such as Revv allows you to create the relevant forms and documents that you can send to your customers to gather feedback. Drip is another software that can be used to help you build customer base and automate broadcasts and campaigns. HTML message marketing is an increasingly popular tool to reach people directly. It is more open, engages, and has better conversations. It’s also easier than most business owners think. SMS marketing is similar to email marketing. It can be used for new products, reminders of abandoned carts, loyalty rewards and much more. Two of the best ways to get customers back to you is to use email and message marketing. These marketing methods can be used to promote a sale or new product line.
4. Optimize Your Product or Service SEO
SEO is an essential part of making your eCommerce business stand out among the rest. It is important that customers find your website through search engines. SEO is essential for any aspect of digital marketing. But, it is especially important to optimize your product pages. Each product page should be optimized to perform better than ever before. Name your images according to the keywords you have chosen for the page.
- You can add a meta description to your page that uses the same keywords as the product title.
- Create keyword-rich product descriptions.
- To speed up page loading, compress images
- Fix broken links on the home page, or something similar, as soon as possible.
- Optimizing your store’s search engine optimization (SEO) is a complex task. Your website must have a solid framework and be optimized to achieve good page speed. You can then set up a blog and all the relevant social media channels.
5. Get started on social media and stay active
Social media is an important part of any marketing strategy. Working with influencers in digital marketing is a great strategy. Not all influencers will be successful in getting customers to the door. You need to do your research and evaluate the data provided by influencers in order to ensure that it is the right fit for you products. To reach their followers, influencers can review the product or feature it on their social media. If you can match the right influencer/audience to your product, it is worth spending some money on these outreach opportunities. The Digital Marketing Institute found that 49% of consumers rely on influencer recommendations.” You can promote and repurpose the content on your social media accounts, whether it’s product reviews, product promotions, or general advertising. This will make their content more authentic and reach a wider audience.