Top SEO & Digital Marketing Tips For Your Website

It’s a new year and it’s time for you to look at your website and make sure that you are using the best SEO and digital marketing tips. Are you implementing each of these tips on your website? You’re now ready to go through the checklist and get the tools.

Top SEO and Digital Marketing Tips For Your Website in 2019

4 Tips To Improve Your Digital Marketing Strategy

Digital marketing offers many advantages. You can instantly track, measure and adjust your campaigns. You can change your AdWords campaign’s copy, ad sizes, and other factors if you aren’t satisfied with the results. This is also true for your blog articles. You can experiment with content length, posting frequency, and content type until you find the right formula. Let’s take a look at four key changes you can make in your digital marketing campaign to accelerate growth.

1 Focus on Mobile

Mobile was the preferred internet access device in 2016, surpassing PC. More than 65% of consumers use mobile to access the internet. Nearly 30% only use mobile for that purpose. You are ignoring large portions of your potential customers if you don’t pay attention to mobile marketing. Take advantage of the ever-growing mobile market by making your website mobile responsive and creating mobile-friendly content using AMP (accelerated mobile page), getting local with Google My Business and text message marketing.

2 Engage Easy

Marketing Week conducted a survey to determine if people understood the purpose and meaning of engagement in marketing. Surprisingly, 25% of respondents did not even know what engagement meant in business. Only 38.5% of respondents knew the definition, but they didn’t consider the metric serious. Understanding and appreciating engagement is a key marketing metric. You can make engagement easier. You can make your Calls to Action (CTAs), your social login and social buttons easy to find, provide feedback and comment sections, use email to stay in touch and chat with your community via social media, chat tools and public forums/blogs.

3 Use Designated Pages

Marketing Sherpa reports that 44% of clicks from B2B are directed to home pages. This is a huge number, and even more for B2C. If you fall into this category, you are missing big. You need to create landing pages that are specific for your campaigns in order to get maximum conversions. Why? Landing pages are for lead generation, while your homepage is not. Landing pages are simpler to navigate than home pages, require less scrolling, and have fewer distractions.

As an example, let’s say you are a portable toilet-hire business. These toilets can be rented by temporary construction companies and music festivals. However, there are many local businesses that offer site toilet service. A buyer might not want to go through the extra steps required to discover the key benefits and features that will land them the lead if they land on a homepage. The landing page provides a quick overview and a sales funnel.

4 Test and Monitor , then Test Again

No marketing campaign is perfect, just like everything else in life. No matter how many leads you convert, it doesn’t really matter. With a few tweaks you can reach 60%. Testing is crucial. You can test to see what is working and what doesn’t. This can help you to predict future trends and keep you ahead of your competition. Split testing is a good idea. You can also use social media to test your marketing campaigns. Always keep in mind your Key Performance Indicators (KPIs).

Why should you do SEO for your website?

According to Conductor, 64% of web traffic is generated by organic searches. Organic search refers to a natural search where a user discovers a service or product provider through a search engine. SEO is key to a successful organic search campaign.

SEO Works

Marketers should take SEO seriously. It works and it works well. A recent State of Marketing survey found that 66% of respondents thought SEO was “very effective”, while only 7% said their SEO efforts were not very effective.

10 SEO Tips To Take Your Business to The Next Level

We will be discussing practical SEO tips to improve your SERP rankings, visibility and increase traffic.

1 Invest In Keyword Research

Keywords are an essential part of any SEO strategy. A Quick Sprout article recently stated that keywords make up 15.04% Google’s search algorithm. This means that professional keyword research can be crucial to ensuring a website ranks on the first page and not in total oblivion. Professional keyword research is essential to get the best out of your keyword campaign. You also need to be aware of your negative keywords. Instead of settling for generic keywords, you can use keyword search tools such Ahrefs.com in order to find the most effective keywords within your industry. These tools can even reveal keywords used by your competitors.

2 SEO Tip – Provide great content

Next, create great content. A great piece of content is original, valuable, and free from grammatical or other errors. It is important that the content be delivered in the correct form, at the right times, and through the right channels. Start by looking for great topics. There are many topics on platforms like Quora and Tumblr that you can explore. Consider the questions potential customers and customers ask you. Answer the questions! Share your knowledge and be a resource. After you have topic ideas, hire a content marketing company or writer to create the articles. Next, publish the articles on your website, social media (LinkedIn Publisher) and possibly Medium. Promote 600-1000 words blog posts via email and social media for maximum reach. To achieve great SEO you will need to post 4 blog posts per month or 1 per week.

3 Optimize Meta Titles & Descriptions

Optimize all meta titles and description to make it easier for search engines and readers to find your content. Meta titles are the bold blue header that search engines display when users click on your site. A meta description is a sentence or two that appears below the link to your site within search engine results pages (SERPs). Meta headers are important for SEO. They should be concise (50-60 characters), punchy and direct. Your keyword(s) must be included in your headers. Your keywords must be included in the meta description. It should contain a summary of your content that is between 50 and 300 characters (including spaces).

4 Optimize Sub-Headings and Headings

Your articles need to have headings and subheadings. Headings are used to let the reader scan through the article and find the most interesting section. Your headings should reflect the outline of your article. Headings are wrapped with heading tags (H1, H2, and H3 through to H6). Google is most concerned about H1 throughH3. H1 through H3 are used in the title of your page or post, so you don’t need to include it in the actual content. H2 and H3 should always be used in a hierarchical fashion, with H2’s higher than H3’s. In this eBook, for example, the title Top 10 SEO Tips For Your Website uses H1 tags. The subheading What Makes SEO an Effective Digital Marketing Tool uses H2 tags. Only a small number of businesses use H3 tags for SEO.

5 Optimize All Images & Videos

Plain text is no longer effective. You need to mix your words with images and videos in order to attract maximum attention. Optimize all images and videos to increase search visibility. Modifying the names and ALT tags of images and videos is the easiest way to optimize them. Start by giving each image or video a name. Next, ensure that your keyword is included in the names. Last, give a brief description of the image in the Alternative Text section.

6 Link building is a serious business

Although you might not believe it, links are the top ranking factor for Google and all major search engines. According to a 2018 Quick Sprout study, your link building efforts can have a 20.26% effect on your SERP ranking. To increase visibility for your less-popular pages, we recommend internal linking. To earn quality links, you should invest in outreach programs like guest posting. You can also fix broken links and answer questions on forums/social networks, which will help you get backlinks to the website. It doesn’t have to be difficult. There are many link building services such as these. Link building is a big business. It should be a key strand in your arsenal when it comes ranking on Google. This will help to boost your content by using quality link building services.

7 How to Improve Your Page Load Times

It is a mystery why some business owners don’t pay attention to page loading times. According to studies, 40% of searchers abandon their searches within 3 seconds. The figure rises to 60% if there is an additional 1 second delay from 3 seconds to 4. Even worse, visitors leave and 80% never return. Page speed shouldn’t be a problem for your business. Start by determining your page load times using a tool like PingDom to improve site speed. Next, remove any elements that could slow down your site’s speed. You can also compress your images, and if necessary, switch to a faster hosting provider.

8 SEO Boost with Social Media

You can increase your SEO by using social media. This article by Search Engine Journal explains how active posting to social media sites like Instagram, Facebook, and Twitter can help improve your SEO. These activities can be used to build audience, link building and branded search. Forbes recommends using social media to increase your website’s ranking. This includes putting a lot of links in your posts on social media and optimizing them for search engines. Encourage social sharing by putting social network links on your blog/website. This is how you can get more information. You can order my book.

9 Technical SEO Elements

Although technical SEO is vast, you should focus on four key elements: HTTPS migration (301 Redirects), Content Delivery Networks(CDNs), sitemap submission, and HTTPS Migration. Google and other search engines favor HTTPS over HTTPS, so it is imperative to migrate to HTTPS. Permanent 301 redirects direct visitors to new pages and completely ignore old pages. This avoids duplicate content and poor user experiences. CDNs speed up content delivery, thus improving user experience. Sitemap submission increases site visibility for search engines, which allows for faster indexing. Indexing faster can have a positive impact on SERP ranking.

10 Measure and Analyze

Last but not least, don’t forget to analyze and measure your SEO campaign. You can measure your progress and determine if you are on the right track. The key metrics for SEO include link quality and quantity as well as traffic sources and quality. Time spent on page, bounce rates, Click-Through Rates (CTR), top exit pages, Domain Authority (DA) are all important. Google Analytics, Google Webmaster Tools and Google Page Speed Insights are the best tools for SEO measurement.

 

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