Google has been evolving quickly to improve its users’ experience. Google made several adjustments to search engine results pages (SERPs) and improved its algorithm to provide users with more reliable, helpful, and high-quality results.
Search engine optimization (SEO) improves your search engine ranking and visibility. The user experience (UX), which is how a visitor experiences your website, helps them find specific answers faster, show their competence, and increase brand recognition.
From a Shopify SEO Agency’s perspective, it is only fair that you get the truth about the structure of your eCommerce site for optimal UX and SEO performance. To do this, you must first understand what UX/SEO is.
What are UX and SEO?
The user experience is the way a person experiences interacting with a product. The term was created by Don Norman while working for Apple in the 1990s.
UX design begins with user research. UX designers need to know their target audience and what they want from the product they are creating. UX designers can create user personas by understanding this.
Personas enable users to identify a target user’s aims, aspirations, and constraints. They can then suggest design ideas that will be most beneficial to their users using these insights.
Additionally, since people perform hundreds of billions upon millions of searches each year, often with business motives, to find information about products and services, SEO is essential for digital marketing. Search is the main traffic source for brands, but it is supplemented with other channels.
It is important to realize that your website is the first point of contact between your company’s target market and your company. It informs visitors about your mission and shows how trustworthy and honest you are.
UX design elements can help you create a compelling journey that tells stories, makes your business more relatable, and helps you to connect with customers. You can show your authenticity and trustworthiness by including photos of employees and testimonials from clients. These images will also be a benefit to your local SEO strategy.
On the other hand, poor UX design can harm SEO, and spammy SEO methods may cause a negative user experience. If you create self-serving promotional content containing many irrelevant links, people may become disinterested.
Search engine optimization is a key component of a user-friendly site.
However, in the past few years, search results have improved to offer more information and specific answers to visitors, making them more likely to stay on the results page instead of redirecting them to other sites.
Tips for Correct Performance
UX and SEO are interconnected and should be coordinated right from the beginning. It would help if you, therefore, took a few important actions:
- Reducing page load time is a great way to increase page views. A one-second delay can affect page views by 11%. Slow page loads can also impact conversion rates and user experience. If your site takes longer than two seconds to load, nearly half your visitors will leave your site.
- Invest in responsiveness – With the increasing number of mobile users, it is more important than ever to optimize your website for mobile. You want your website to be accessible for both mobile and desktop users.
Make sure your fonts are large enough, your text is easy to read, eliminate annoying popups, delete extraneous fields, and make your CTA buttons, links, and other forms easy to find – there’s more!
- UX design can influence visitors’ perceptions of you. Your website is the first point of contact between your target market and you. This is a sign of how trustworthy and reliable you are to visitors.
You must therefore leverage your UX design in order to build trust and increase awareness.
- Site architecture is the design of pages on your website. It’s important to keep your website’s architecture simple. Effective website architecture is essential for SEO. Google will be able easily to identify and analyze your pages and link juice will flow freely between high-authority and low-authority pages.
Your page architecture can have an impact on visitors because most people use the navigation menu to find the right page.
You should make your website navigation simple, use informative menu labels, create eye-catching CTAs and limit your pages to four clicks away from your homepage.
Let’s sum it all…
Although it may seem difficult to incorporate SEO and UX design, it is essential for improving rankings and building a strong brand.
User experience (UX) and design should be the cornerstones every SEO campaign. Google’s search engine algorithms also include user-engagement data which has a direct effect on your SEO rankings. Getting to know how users view your website is the first step towards user experience design.
Consider the elements The Good Marketer mentioned earlier, like page speed and menu design.